Business Marketing Listening to the Market “Don’t find customers for your products, find products for your customers.” Seth Godin Volumes have been written about marketing, consumer trends, price-points, seasonality, targeting your audience, demographics, social media, branding, and the list goes on and on. Seriously, if you started reading every book that’s ever been written on the topics, you’d never get your […] Written by Skip Cohen December 23, 2019December 23, 2019
Business How’s Your Pricing for Senior Photography Sessions? Intro by Skip Cohen It’s that time of year, and for any of you involved with high school seniors, now’s the time to be recruiting for your senior rep/ambassador program. But recruiting and building a stable senior business is only part of the challenge. Besides developing your skillset and product/services line, being a great artist […] Written by Sarah Petty December 16, 2019December 16, 2019
Business Looking Forward It’s the fourth quarter, and hopefully, everyone is flat out working on holiday orders and a strong finish for 2019. You’re busy, and there doesn’t seem to be any time to think about the new year. Yet, *poof* before you know it, the new year will have kicked off, and many of you will be […] Written by Skip Cohen December 12, 2019December 12, 2019
Business Inspiration Marketing Staying Focused and Hanging on Tight Intro by Skip Cohen Suzette Allen and I have known each other for a lot of years, but it’s only in the last four or so that we became good friends. It’s all the result of finding quality time together and going beyond business meetings and those quick conversations we all have at conventions. In […] Written by Suzette Allen December 5, 2019December 5, 2019
Business Taking the Fear Out of Sales Intro by Skip Cohen It’s another excellent post from the Sprouting Photographer archives. This time Rob Nowell joins us with a terrific look at getting fear out of the selling scenario. At every conference, one of the most popular business programs is always about selling and especially closing the sale. So many photographers are afraid […] Written by Robert Nowell December 2, 2019December 2, 2019
Business Marketing Standing Out in the Market – Part Two Intro by Skip Cohen This is the second part of Bryan Caporicci’s post to help you think through things you can do to stand out in the marketplace. But unlike the first half of this two-part post, Bryan’s moving away from online and into the offline space. Building your brand is about both your online […] Written by Bryan Caporicci November 27, 2019November 27, 2019
Business Marketing Standing Out in the Market – Part One Intro by Skip Cohen Bryan Caporicci and I initially met many years ago through social media. As the online friendship grew, just like his recommendation here, getting to know each other offline added a new element to our relationship. More members of the Sprouting Photographer team came into the circle, and I got to know […] Written by Bryan Caporicci November 25, 2019November 25, 2019
Business Inspiration Techniques The Addition of Movement Intro by Skip Cohen This post from Suzette Allen’s archives is six years old…yet, so many of you still haven’t caught on. You’ve got to make your work look different than your competitors. So, from single images you share on your website and blog to marketing messages on various promotions, products and services – […] Written by Suzette Allen November 18, 2019November 18, 2019
Business Marketing Are You Staying Relevant? Intro by Skip Cohen Every small business is fighting to be relevant these days. And, just when it seems like you’ve figured out the right mix of marketing ingredients trends change and you feel like you’re back to ground zero! If you’re following Bev Walden and Walden Coaching, then you’ve already seen the post I […] Written by Beverly Walden November 13, 2019November 13, 2019
Business Photography Pricing on Your Website? Intro by Skip Cohen Sarah Petty just recently shared this post as a video on the Joy of Marketing blog. With so much of her outstanding advice, the transcript is always below the short film. In this recent post, she hits on one of the most talked-about topics in any business/marketing workshop involving photographers – […] Written by Sarah Petty November 4, 2019November 4, 2019
