Business Inspiration Navigating in Rough Waters…and we’re all in the same boat! Over the last few weeks, I’ve repeatedly thought about today’s post. I’ve avoided the topic because I honestly didn’t want to contribute to what we’re all dealing with already. The truth is, the world has gone mad. I’m not suggesting that Covid-19 isn’t serious. Still, as I watched dozens of people at Costco loading their […] Written by Skip Cohen March 16, 2020March 16, 2020
Business Marketing Packaging Packaging – A Marketing Opportunity Intro by Skip Cohen I love this recent post from the Walden Coaching newsletter because it hits on a topic, so many of you ignore: packaging. Think about the branding built into some of the products you recognize as high-end with strong perceived value. For example, that signature blue bag from Tiffany’s, a box of […] Written by Beverly Walden March 11, 2020March 11, 2020
Business Marketing Building Stronger Business Referrals Intro by Skip Cohen Scrolling through the archives of Chamira Young’s blog, her post about building relationships with other photographers hit home on so many different levels. First, referral relationships are a great way to make sure you can service every request you get from your clients. For example, you never want to say, “No,” […] Written by Chamira Young March 4, 2020March 4, 2020
Business Marketing Business Cards – Still a Valid Introduction! Intro by Skip Cohen I’m still amazed at the number of photographers who, when I ask for their card, apologize for not having any with them. I get that we live in an Internet world, but a business card is still a great placeholder in somebody’s memory. If I relied on just my phone/computer, I’d […] Written by Sarah Petty March 2, 2020March 2, 2020
Business Using Comparison Strategies in Your Pricing Intro by Skip Cohen Beverly Walden regularly shares terrific content in her “Tuesday Tidbits” series. The post below was her last for 2019, and it’s perfect for getting you thinking about starting the new year out right! The issue is pricing strategy, and now is the time when so many of you are thinking about […] Written by Beverly Walden February 27, 2020February 27, 2020
Business Being in Business and Allowing Yourself to Be Vulnerable Intro by Skip Cohen Looking through Chamira Young’s blog archives, I ran across this post about vulnerability. Being vulnerable is one of those overly used expressions most often reserved for discussions on relationships. At first, I was a little put off by its use in a post about business, but the more I read and […] Written by Chamira Young February 12, 2020February 12, 2020
Business Marketing Zappos – Fun to say, more fun to buy! Intro by Skip Cohen Digging way back into Sarah Petty’s archives, I found this post about Zappos. The post was put up in their early days and it’s probably about the same time I started buying from them myself. But there are other points about the Zappos model that every business should include in their […] Written by Sarah Petty February 10, 2020February 10, 2020
Business Lifestyle Are You Headed Towards Burnout? I rarely share a post recently shared on my own blog, but the topic of burnout, especially with artists, is so relevant and too prevalent. When you’re about to hit the wall, you can feel the loss of creativity and passion. You feel the apathy setting in, but you’ve convinced yourself that it’ll just pass. […] Written by Skip Cohen February 5, 2020February 5, 2020
Business Consistency Builds Trust and Builds Your Business Intro by Skip Cohen Bev Walden regularly shares outstanding content in her Tuesday Tidbits email and again with her husband Tim, at Walden Coaching. If you’re looking for help to build a stronger presence as an imaging artist and business owner, it doesn’t get any better than time with these two! This recent article from […] Written by Beverly Walden February 3, 2020February 3, 2020
Business Old School Service – How are your phone skills? In a business where communication is so important, we’re often judged on first impressions. That becomes especially relevant to using the phone. I’m amazed at how many of you have HORRIBLE phone skills. Yes, we live in a world driven by texting, emails, and social media, but that doesn’t mean you shouldn’t be able to […] Written by Skip Cohen January 27, 2020January 27, 2020
