Business Marketing Why You Need a Website Intro by Skip Cohen There are so many reasons you need a website, and I’m always surprised when I meet an artist who still thinks they can get by with just a Facebook page. Well, it’s simply not enough, and this post from Chamira Young hits on three key ingredients to building a stronger website, […] Written by Chamira Young July 15, 2019July 15, 2019
Business Marketing Rules to Live By as a Small Business Owner Intro by Skip Cohen The fun of so much of the wisdom Sarah Petty shares goes well beyond photography. In fact, today’s post applies to ANY small business. Your strategy for going beyond surviving and thriving is dependent on consistently exceeding client expectations and making yourself habit-forming! All of you have dreams of growing, profitability, […] Written by Sarah Petty July 8, 2019July 8, 2019
Business Marketing Your Public Image Intro by Skip Cohen Wandering through Sprouting Photographer, I came across this archived post by Robert Nowell. It’s so old school, and at the same time, it’s so EXACTLY the wakeup call, many photographers need to hear. I taught several workshops at a conference a few months back where so many of the attendees looked […] Written by Robert Nowell July 1, 2019July 1, 2019
Business Inspiration All You Have to Do is Listen Intro by Skip Cohen I love this recent post shared by my good buddy Bryan Caporicci. Many of you spend so much time looking for techniques to make your images different and raise the bar on your skill set. Well, as Bryan points out, the greatest tool you have is your ability to listen to […] Written by Bryan Caporicci June 25, 2019June 25, 2019
Business Marketing Top 5 Reasons You Need to Send Direct Mail to High School Seniors Summer is here along with another class of high school seniors. Now is the time to get your high school senior marketing ready to go. Here are the top 5 reasons to include direct mail as one of the tools in your marketing plan: 1. In an article written by DMR (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/) 79% of households say […] Written by Mark Weber June 20, 2019June 20, 2019
Business New Photographer or Seasoned Pro – Five Points for Success Intro by Skip Cohen In 2013 I launched a new blog, Skip Cohen University. The play on the word “university” is purely anecdotal, but it gave us some fun things to help create content and a platform for online education. We created a faculty, that continues to grow. One of those early photographers I asked […] Written by Lori Nordstrom June 17, 2019June 17, 2019
Business Techniques Technology Great Gear Doesn’t Make Great Artists! Intro by Skip Cohen In this post from Chamira Young’s archives, she hits on one of my favorite topics – dealing with all you gear-hounds out there! Over the years, I’ve met so many “if only” photographers. You know the profile, they’re continually blaming their lack of great images on not having the best gear […] Written by Chamira Young June 12, 2019June 12, 2019
Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
