Business Marketing Finding More Opportunities for Business Put a dozen photographers in a room and ask them how business is going and like Charlton Heston parting the Red Sea in the Ten Commandments, the room will split right down the middle. Half the group will be miserable, while the other half is thriving. But the one thing every photographer having a great […] Written by Skip Cohen May 13, 2019May 13, 2019
Business Inspiration How to Overcome the Overwhelm as a Professional Photographer Intro by Skip Cohen Sarah Petty’s back again with OUTSTANDING advice to help you kill the feeling of being overwhelmed as a small business owner and professional photographer. My passion for this industry is on the business and marketing side, and I don’t make a living as a professional photographer. Well, I found a lot […] Written by Sarah Petty May 8, 2019May 8, 2019
Business Thinking Like Your Target Audience When Pricing Your Work Intro by Skip Cohen Robert Nowell might be new to the Marathon Blog, but he’s certainly not new to photography and helping all of us do a better job of creating a stronger customer experience. In this archived post from SproutingPhotographer.com, I loved his approach of suggesting we think more like consumers when pricing our […] Written by Robert Nowell May 6, 2019May 6, 2019
Business Inspiration Loving What You Do Intro by Skip Cohen There are few things more important in life and business than doing something we love. In this guest post from Suzette Allen, she shares the backstory to how she got started in photography, and I’m betting it’s not much different for many of you. I’ve written a few times about the importance […] Written by Suzette Allen May 1, 2019May 1, 2019
Business Paying Attention to Your Headshot Intro by Skip Cohen I’m so tired of seeing professional photographers using headshots that do everything but demonstrate their skill set as an artist! You’re promoting yourself as a pro, but using a selfie or a shot one of your kids took for you. I found this great little post in Chamira Young’s archives and […] Written by Chamira Young April 29, 2019April 29, 2019
Business Get Those Policies OFF Your Website As seasonality in the photography business starts to kick in, there are some easy things to finetune to help build a stronger relationship with potential clients. One of them is very simple to understand – stop scaring your clients! Digging back through some of my own archived posts, I want to share one of my […] Written by Skip Cohen April 24, 2019April 24, 2019
Business Do You Make These Order-Killing Mistakes? Intro by Skip Cohen There’s so much great content on the Internet to help you increase sales, your skill set and your level of customer service and marketing. Today’s post, thanks to Sarah Petty is one of the very best I’ve ever read on mistakes everyone makes in their approach to sales. We all do […] Written by Sarah Petty April 22, 2019April 22, 2019
Business Inspiration Lifestyle Passion is Only Part of Success Intro by Skip Cohen “Passion” has to be one of the most abused words in photography and business. And, I have to admit, I’m one of the guys out there using it all the time. Because I believe in passion, but to Chamira’s point in today’s guest post, passion is only one ingredient. Passion without […] Written by Chamira Young April 15, 2019April 15, 2019
Business Four Rules to Live by as a Small Business Owner Intro by Skip Cohen We’re into Spring, and there’s some great seasonality around the corner, but even as business starts to pick up again, you can’t slow down on staying focused on your marketing efforts. Sadly, too many of you of jump around and start changing things in your business before you’ve really given previous […] Written by Sarah Petty April 10, 2019April 10, 2019
Business Is it time for a new headshot? Every day I visit 20-30 different websites of photographers claiming to be professionals. The challenge is ALWAYS on their About page and I don’t get it. If you’re a professional photographer, why would you share anything but your very best headshot on the Internet? So many of have horrible portrait shots – most of them looking […] Written by Skip Cohen April 3, 2019April 3, 2019
