Business Marketing Publicity and Marketing in the Fourth Quarter Intro by Skip Cohen Talking about publicity isn’t a new topic for my good buddy Bob Coates. In fact, we’ve shared three other posts previously on a similar topic. And, in looking through his archives, I ran across another post about marketing and publicity. It’s October and we’re into the seasonality of the fourth quarter. […] Written by Bob Coates October 3, 2018October 3, 2018
Business Three Ways to Increase Portrait Orders Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing is packed solid with great ideas to help you build more sales, a stronger brand and increase awareness for your presence in the community. I pulled this one from her archives because the topic is so relevant this time of year. With the seasonality of […] Written by Sarah Petty September 19, 2018September 19, 2018
Business Lifestyle The Importance of Taking Risks “Only those who will risk going too far can possibly find out how far they can go.” T.S. Elliot It’s one of my favorite quotes and so perfect for any small business owner. Take a minute and just think about it. We’re an industry of artists and we all have our heroes. I’m not talking […] Written by Skip Cohen September 17, 2018September 17, 2018
Business Marketing Helping Grow Your Business With Holiday Cards Intro by Skip Cohen For years holiday cards, both yours and as a product for your clients, have been a component of just about every marketing program/workshop I’ve ever given. Why? Because it’s one of the greatest tools you have for building brand awareness for your business. In this post, thanks to Sarah Petty, she […] Written by Sarah Petty September 10, 2018September 10, 2018
Business Customer Experience – The New Yardstick by Which You’re Measured! Intro by Skip Cohen This is one of my favorite posts from the Walden Coaching archives, and the concept is timeless. We’re a word-of-mouth business. You don’t just want your clients to have a great experience, but to recommend you to their friends and insist they work with you as well. Every client’s experience is […] Written by Beverly Walden August 29, 2018August 29, 2018
Business Why I Love Being a Small Business Owner Intro by Skip Cohen There’s a lot of incredible content on Sarah Petty’s “Joy of Marketing” site, and if you get a chance to attend any of her workshops on or offline, you’re going to find the program business-changing and maybe even life-changing. I pulled this post from her archives because it’s the perfect time […] Written by Sarah Petty August 27, 2018August 27, 2018
Business Building a Strong Team for Your Business Even if you’re a one-person business, there are people you work with who support you. And, there are things you can do as a manager to make sure your appreciation is out there all year long! Being a great manager is about building a strong team. It’s about empathy, listening skills and remembering how you […] Written by Skip Cohen August 22, 2018August 22, 2018
Business Lifestyle Can You Walk the Talk? “If you are given a chance to be a role model, I think you should always take it because you can influence a person’s life in a positive light, and that’s what I want to do. That’s what it’s all about.” It’s a great quote, but when you realize who said the words they border […] Written by Skip Cohen August 15, 2018August 15, 2018
Business Charities Marketing Giving Back Helps Get New Clients Giving Back Helps Get New Clients Sometime in the late 80’s, I attended PPA’s annual marketing conference and Jay Conrad Levinson was a guest speaker. He’s the father of guerrilla marketing and is the one who actually coined the term. He passed away in 2013, but there’s no expiration date on anything he shared over […] Written by Sarah Petty August 8, 2018August 8, 2018
Business Marketing A List of Portrait Clients Who Want to Hire you in the Fourth Quarter! Intro by Skip Cohen Sarah Petty totally knocks another one out of the park with a list of 37 people who, if you put on your marketing hat, are ready to hire you right now. She’s done everything but make the call for you! She’s also hitting on a personal pet peeve of mine. There’s […] Written by Sarah Petty July 30, 2018July 30, 2018
