Business Get Those Policies OFF Your Website As seasonality in the photography business starts to kick in, there are some easy things to finetune to help build a stronger relationship with potential clients. One of them is very simple to understand – stop scaring your clients! Digging back through some of my own archived posts, I want to share one of my […] Written by Skip Cohen April 24, 2019April 24, 2019
Business Do You Make These Order-Killing Mistakes? Intro by Skip Cohen There’s so much great content on the Internet to help you increase sales, your skill set and your level of customer service and marketing. Today’s post, thanks to Sarah Petty is one of the very best I’ve ever read on mistakes everyone makes in their approach to sales. We all do […] Written by Sarah Petty April 22, 2019April 22, 2019
Business Inspiration Lifestyle Passion is Only Part of Success Intro by Skip Cohen “Passion” has to be one of the most abused words in photography and business. And, I have to admit, I’m one of the guys out there using it all the time. Because I believe in passion, but to Chamira’s point in today’s guest post, passion is only one ingredient. Passion without […] Written by Chamira Young April 15, 2019April 15, 2019
Business Four Rules to Live by as a Small Business Owner Intro by Skip Cohen We’re into Spring, and there’s some great seasonality around the corner, but even as business starts to pick up again, you can’t slow down on staying focused on your marketing efforts. Sadly, too many of you of jump around and start changing things in your business before you’ve really given previous […] Written by Sarah Petty April 10, 2019April 10, 2019
Business Is it time for a new headshot? Every day I visit 20-30 different websites of photographers claiming to be professionals. The challenge is ALWAYS on their About page and I don’t get it. If you’re a professional photographer, why would you share anything but your very best headshot on the Internet? So many of have horrible portrait shots – most of them looking […] Written by Skip Cohen April 3, 2019April 3, 2019
Business In the Aftermath of a SALE Intro by Skip Cohen Just like Sarah Petty starts out in this post from her Joy of Marketing blog, I see photographers every day hit the panic button and discount their services. Then another photographer in the community decides to undercut prices even more. Before you know it you’ve got a price war, and everybody’s […] Written by Sarah Petty April 1, 2019April 1, 2019
Business Inspiration A Lesson from Watching Ducks Swim Intro by Skip Cohen One of the things I love most about sharing content here on the Marathon blog is the lessons I learn myself, and from some incredibly inspirational people in the industry. Bryan Caporicci has been a good buddy for a long time. We initially met through social media, but over the years […] Written by Bryan Caporicci March 27, 2019March 27, 2019
Business Lifestyle Time to Fix a Few Things in Your Business? Intro by Skip Cohen As I’ve shared many times in the past, there’s so much great information on the Internet, and it’s all waiting to help you build a stronger business. Wandering through Sarah Petty’s archives in her Joy of Marketing blog, I ran across this one from January. And, while we might be in […] Written by Sarah Petty March 20, 2019March 20, 2019
Business Marketing Cleaning Up Your Contact Page Your website is about what you sell, and your blog is about what’s in your heart. Since you’re trying to sell with your site, then your contact page is a critical component and so many of you make it hard for potential clients to talk with you directly. So, let’s talk about one of my […] Written by Skip Cohen March 18, 2019March 18, 2019
Business Before You Open a Photography Studio Intro by Skip Cohen If there’s one dream universal among the majority of photographers in the portrait/social categories, it’s having their own studio. Over the years I’ve watched some pretty accomplished artists expand to a studio and months later pull back as the overhead cost adds a new level of stress to their business. I […] Written by Sarah Petty March 11, 2019March 11, 2019
