Business Adding Value Instead of Discounts Intro by Skip Cohen Over the years I’ve read as well as written about so many different ideas in developing stronger promotions. The key is finding that sweet spot for your target audience without discounting! While I recognize so often price is an issue, I also know so many of you think it’s the ONLY […] Written by Beverly Walden November 29, 2017November 29, 2017
Business Marketing Press Releases and Marketing – Building Stronger Brand Awareness Intro by Skip Cohen We’ve shared a lot about publicity over this past year, but this time of year it’s so worth reminding you again! Bob Coates consistently publishes releases on things he’s doing as a photographer, and this post from his archives takes us back a few years, but the concept has no expiration […] Written by Bob Coates November 27, 2017November 27, 2017
Business Marketing A 5-Step Formula to Market Yourself as a Photographer – Part Two Intro by Skip Cohen We shared Part 1 of Bryan Capporicci’s post previously. Well, now it’s time to be even more specific as he shares a very specific 5-step approach to developing a plan to market your business. As you read each step, take the time to pause and look at your business now. Look […] Written by Bryan Caporicci November 15, 2017November 15, 2017
Business Why Not Just Pick Up the Phone? by Skip Cohen “We tweet, we text, we e-mail. Everybody’s chatting, but is anybody listening? Why America needs to revive the vanishing art of conversation. We need to talk.” That was the headline of a story by David Dudley in AARP magazine at least four years ago. So imagine what it’s like today! One of my […] Written by Skip Cohen November 8, 2017November 8, 2017
Business Marketing How’s That Direct Mail Idea Coming Along? I don’t get it! It’s November and the year is almost over, and many of you have procrastinated your way through another stretch of seasonality without a promotional campaign. Opportunities abound with kids back in school, homecoming, Thanksgiving and then into the heart of every family, the December holidays. The barrage of catalogs has already […] Written by Skip Cohen November 1, 2017November 1, 2017
Business Lifestyle To Thine Own Self Be True Every couple of years, usually in October, I share this post my Dad wrote several years ago. Halloween was Dad’s birthday, and although he passed away at 93 in 2015 I still have this big smile on my face looking back. When I was a kid the poor guy never had a birthday without the […] Written by Skip Cohen October 25, 2017October 25, 2017
Business Marketing Creating a Unique Experience for Every Client Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this little gem. While it’s part of Sarah’s blog, it was written by Erin Verbeck a few years back. Erin is the Chief Joy Officer at the Joy of Marketing and […] Written by Sarah Petty October 23, 2017October 23, 2017
Business Holidays Marketing Making the Most of Seasonality Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun content, but there are a few things that hit me. Halloween isn’t just for kids! If you’re not doing something fun for your adult and family clients as well, then […] Written by Justin & Mary Marantz October 18, 2017October 18, 2017
Business Marketing Being a Professional – Even With Your Phone Intro by Skip Cohen In wandering through Sarah Petty’s blog, I stumbled on this short post about maintaining a strong brand with your business phone. It’s appropriate for so many of you. First, we’re an industry with a healthy percentage of part-time photographers. While some of you believe it’s the result of everyone’s access […] Written by Sarah Petty October 2, 2017October 2, 2017
Business Marketing Who Are You? Intro by Skip Cohen Lori Nordstrom and I have been friends for a whole lot of years. That friendship came out of the respect I have for her understanding of business, marketing and her ability to continuously give back to the photographic community! I found this post in her archives and I love the approach. […] Written by Lori Nordstrom September 27, 2017September 27, 2017
