Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
Business Marketing Do You Have a Welcome Packet? Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers having a welcome packet. While many of you have put together folders for your clients, I love the continuity of Nicole’s complete packet. And, the concept certainly isn’t new – […] Written by Nicole Begley June 11, 2018June 11, 2018
Business Marketing How’s Your Vision? I’m still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even passionate about their desire to be a success, but they’ve never taken the time to stop and think about how to achieve their goals directly. I read a lot of […] Written by Skip Cohen June 4, 2018June 4, 2018
Business Marketing Setting Yourself Apart from the Competition Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s continuously focused on ideas to help photographers build a stronger business. In this classic topic from the Joy of Marketing’s archives, […] Written by Sarah Petty May 30, 2018May 30, 2018
Business Marketing The Value of Honest Feedback for Your Marketing Ideas Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content. I found this little gem recently written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the […] Written by Sarah Petty May 21, 2018May 21, 2018
Business Inspiration Marketing How’s the Year Going So Far? A few years ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to “fight the battle”, I started my own campaign: “Just because the media says it’s going to be a bad year, doesn’t mean it has to be!” Well, the economy is better today, but […] Written by Skip Cohen May 16, 2018May 16, 2018
Business Inspiration Photography Mini-Sessions: The Key to Success Intro by Skip Cohen Nicole Begley’s core business is pet photography and almost exclusively dogs, but her advice on every post she shares has an application to virtually all specialties. With Mother’s Day, Father’s Day, proms and graduation all coming up, this post from her archives about mini-sessions is the perfect recipe to help many […] Written by Nicole Begley May 2, 2018May 2, 2018
Business Lifestyle Stop the Bombing Runs! It’s a short post on a heavy subject. When I’m in the heat of battle over an important issue, passion takes over. I get caught making statements that are emotional and less than relevant to whatever the problem is in the first place. I’ll read whatever it is I’ve written, then read it back to […] Written by Skip Cohen April 30, 2018April 30, 2018
Business Is it Time to Evaluate Your Priorities in Business? Intro by Skip Cohen This post from Sarah Petty’s archives is perfect for this time of year, especially since so many of you have children and grandchildren who are going to be out of school for the summer. But whatever time of year it is, it takes a lot of work to establish your priorities. […] Written by Sarah Petty April 23, 2018April 23, 2018
Business Marketing Networking and Relationships Intro by Skip Cohen In this short post from Beverly Walden, she hits on one aspect of networking, and it’s perfect for this time of year as business starts to ramp up. Building relationships are your most reliable marketing tool, but it’s not just about meeting people and getting your name out there but paying […] Written by Beverly Walden April 18, 2018April 18, 2018
