Business How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part II Intro by Skip Cohen Remember as you read this post from Bryan Caporicci, everything he talks about, he does! He’s a man of many talents, but at the core of every aspect of his business is his role as a working photographer. Every client feels special and has a relationship with Bryan that he works […] Written by Bryan Caporicci September 25, 2017September 25, 2017
Business Marketing How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part I Intro by Skip Cohen Satisfaction is a rating. Loyalty is a brand! Shep Hyken One of the things I love about working on various projects with Bryan Caporicci is his ability to walk the talk. Although he’s a writer, educator, blogger, podcaster and developer, he’s also a full-time photographer with a healthy business, primarily in […] Written by Bryan Caporicci September 20, 2017September 20, 2017
Business The Dumbest Thing a Photographer Can Do Okay, we could argue if this is the dumbest thing a photographer can do, but regardless, it’s certainly in the top five! Sadly, it’s not a new topic. Every year at every convention there’s at least one story about somebody who lost their gear and wasn’t adequately insured. So, I’m taking one more shot at […] Written by Skip Cohen September 18, 2017September 18, 2017
Business Marketing Taking Service to a Higher Level Intro by Skip Cohen This blog post by Bob Coates got me thinking about so many different things all of you should be doing in business, especially in the way you interact with your clients. It also reminded me of a great quote: by Roger Staubach: “There are no traffic jams along the extra mile!” […] Written by Bob Coates August 23, 2017August 23, 2017
Business Marketing What Word Best Describes Your Brand? Intro by Skip Cohen I love this post from Sarah Petty’s archives because it couldn’t be more appropriate today. Plus, it’s a mini-marketing course all in one blog post. So many of you have marketing support material that looks like every piece was designed by a different person with a different target audience in mind. […] Written by Sarah Petty August 21, 2017August 21, 2017
Business Intro by Skip Cohen With Part I, between my thoughts and Bryan’s we hopefully planted a few seeds to get you thinking about the experience you create for each client. In Part II, Bryan is taking us into the specifics to create that “Killer” experience. It’s really a pretty simple process, but it takes a […] Written by Bryan Caporicci August 14, 2017August 14, 2017
Business Designing a Killer Customer Experience for Your Photography Business Intro by Skip Cohen So many of you have worked hard to build a strong skill set and capture/create stunning images. While the quality of your work is without question a key to success, relationship building and designing an experience for each client is what keeps them coming back! Even better it’s what puts more […] Written by Bryan Caporicci August 10, 2017August 10, 2017
Business Lifestyle Marketing How Long Do You Take to Make Decisions? There have been a few challenges recently that got me thinking about how long it takes some people and companies to make decisions. I’m not suggesting you need to jump into everything without research, but so often people use the process of decision-making as an excuse for being short on business sense. Years ago, before […] Written by Skip Cohen August 2, 2017August 2, 2017
Business Marketing Create a Need For Your Photography Intro by Skip Cohen Many years ago, back in my Polaroid days, we had a guest speaker at a meeting. His name was Ed Foreman, and he truly left a message that’s stayed with me all these years. “If I can see the world through my client’s eyes, then I can sell my client what […] Written by Mark Weber July 26, 2017July 26, 2017
Business Marketing To Blog or Not to Blog Intro by Skip Cohen You shouldn’t be in business today without a website. And, I’m convinced everyone should have a blog. Now, before a few of you start rolling your eyes here’s why: Your website is about what you sell, but your blog is about what’s in your heart. The two work together and help […] Written by Sarah Petty July 24, 2017July 24, 2017
