Business Marketing Creating a System for Referrals – Part I Intro by Skip Cohen Photography is a word-of-mouth business, yet so many of you act like a referral is something that happens by accident. With every client you should have the same fundamental goal, to exceed expectations. Customers who have great experiences share their enthusiasm. “Loyal customers, they don’t just come back, they don’t simply […] Written by Bryan Caporicci June 5, 2017June 5, 2017
Business Getting Your Business Started Intro by Skip Cohen Years ago at a workshop in Ohio, I heard Jerry Ghionis talk about running a business as an artist. I’m paraphrasing a little, but you’ll get the point. “The way we get started is all backward. We get our gear and start shooting, building our skill set and at the same […] Written by Lori Nordstrom May 31, 2017May 31, 2017
Business Inspiration Fine Tuning Your Writing Skills Most photographers see themselves as artists. We also know a picture is worth a thousand words. Unfortunately, so many artists, when they have to use those words without supportive images are lost. They’re not very good at written communications, and it seems to be an issue with young and old photographers alike. It’s one thing […] Written by Skip Cohen May 22, 2017May 22, 2017
Business Marketing Turning Great Service into a Lasting Memory Intro by Skip Cohen Finding this post in Sarah Petty’s archives got me thinking about so many of my own experiences and special memories. We just had good friends, Bobbi Lane and Lee Varis visiting recently and there’s now a framed print of the four of us on the wall in a very special “friends” […] Written by Sarah Petty May 15, 2017May 15, 2017
Business Inspiration Marketing Never Stop Believing in Yourself A few times over the years I’ve shared this quote by Ross Perot: “Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.” So many times over my career in this industry, […] Written by Skip Cohen May 10, 2017May 10, 2017
Business Marketing Techniques Seniors Intro by Skip Cohen The senior specialty for professional photographers has been one of the fastest growing segments for a number of years. Gone are the days of all the girls wearing a black shroud for their headshot and every guy in a dark blazer and tie. Senior photography today is about capturing the personality […] Written by Michele Celentano May 8, 2017May 8, 2017
Business Marketing Emotional Marketing Intro by Skip Cohen This post we’re sharing is a little longer than most, but take the time to read it all! I’ve shared this video from Justin and Mary Marantz numerous times in live workshops, online and in webinars. Although it was done many years ago, it remains one of the finest “about” pieces […] Written by Justin & Mary Marantz May 1, 2017May 1, 2017
Business Marketing Finding the Gaps in Your Market We’re through the first quarter and well into 2017. For most photographers business is picking up and the “season” has started, but that doesn’t mean you can just kick back and wait for the crowds to come through your door! “You’ve got to look for a gap, where competitors in a market have grown lazy […] Written by Skip Cohen April 19, 2017April 19, 2017
Business Building Relationships – The Difference Between Customer and Client Intro by Skip Cohen Several times over the last few years I’ve written about the importance of building relationships. In fact, there’s an outstanding book every small business owner needs to read, Unmarketing by Scott Stratten. His subtitle says it all, stop marketing and start engaging! While Sarah Petty used Walmart as the reference […] Written by Sarah Petty April 17, 2017April 17, 2017
Business Speculation Portrait Programs For Preschools and Early Childhood Centers Have you ever wondered why the biggest photography companies serving the daycare and preschool markets offer pre-printed packages for parents to preview before they buy? It’s because this selling method produces the highest sales averages per client. Parents can’t pass up buying the “Big” complete package when it’s printed out and ready for them to […] Written by Chris Wunder April 17, 2017April 17, 2017
