Business Marketing The Not-So-Secret Weapon Of Customer Service In business, “service” is the name of the game. I’ve written a lot about Customer Service because it’s the strongest weapon you have in the battle for brand awareness. You’ve got to exceed customer expectations. And, sometimes you’re going to be buried in last minute requests from customers with less than wonderful timing! My career […] Written by Skip Cohen June 14, 2016June 14, 2016
Business Stop Dreaming and Start Doing… But Where Do I Start? I hear from so many photographers who are ready to go from “portfolio building” to getting their business started, and even from established photographers who know they need to make changes in their business. Well, it’s time to stop dreaming and start doing, but the big question is, “Where do I even start?!” There is […] Written by Lori Nordstrom June 7, 2016June 7, 2016
Business 10 Photography Sales Mistakes That Will Kill Your Orders Do you pour your soul into photography sessions, only to see little money come in for your time and effort? Do you routinely hear customers say your work is beautiful, yet they fail to follow up their praise by placing a sizable order? When they do place orders, are their purchases much smaller than you’d […] Written by Sarah Petty May 23, 2016May 23, 2016
Business Marketing Choosing What Is Best For You “The greatest pleasure in life is doing what people say you cannot do!” Author Unknown I had a big grin on my face when I found this quote because it has been my mantra since I left Rangefinder in 2009 and started my own business. In fact, I start out almost every presentation with the […] Written by Skip Cohen May 17, 2016May 17, 2016
Business Marketing Identify Your Target Client Have you ever been to an archery shoot and watched the painstaking steps an archer follows before releasing his or her arrow? Carefully, the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his or her other arm […] Written by Lori Nordstrom May 3, 2016May 3, 2016
Business How to NOT Handle a Customer Service Problem This story is a great lesson in what not to do when it comes to customer service. The short version scenario goes like this: I haven’t been in a Kmart in years. In fact, I’m not sure where a store even is down here. However, we got a request for the newest baby in the […] Written by Skip Cohen April 14, 2016April 14, 2016
Business The Biggest Mistakes I Made When Starting My Photography Business In this video, Lori will talk about the top 5 things she wishes she hadn’t done in her business. She doesn’t want you to make the same mistakes when starting your photography business. Written by Lori Nordstrom April 6, 2016April 6, 2016
Business Tax Write-offs You Can’t Afford to Forget Tax season is one of the most stressful times of the year for any sized business. Make sure you get all of the tax write-offs you can this year with Eric Michaels’s list of “7 tax write offs small business owners cant afford to miss.” Read his whole article at http://smallbiz.theupsstore.com/blog/small-business-blog/2014/12/30/7-tax-write-offs-small-business-owners-cant-afford-to-miss. Meals and entertainment Bank fees […] Written by Marathon Press January 26, 2016January 26, 2016
Business Marketing Keeping The Flame Alive “Why should I market?” is a question that many business owners ask and there is a very simple answer. In order for a flame to continue to stay lit it needs three things; fuel, oxygen and a spark. If you take one of those things away the flame goes out. Marketing creates the conditions under […] Written by Marathon Press December 16, 2015December 16, 2015
Business Marketing Social Media Must-Dos For Email Marketing Who wouldn’t want an inexpensive way to connect with their customers and raise their ROI? That is exactly what Email Marketing does! Email Marketing is engaging, inexpensive, easy to edit and a leading form of measurable marketing. Because Email marketing is so engaging, it leads to a higher ROI and a better relationship between you […] Written by Marathon Press November 17, 2015November 17, 2015
