Business Marketing Are You Staying Relevant? Intro by Skip Cohen Every small business is fighting to be relevant these days. And, just when it seems like you’ve figured out the right mix of marketing ingredients trends change and you feel like you’re back to ground zero! If you’re following Bev Walden and Walden Coaching, then you’ve already seen the post I […] Written by Beverly Walden November 13, 2019November 13, 2019
Business Marketing Are You In a Booking Rut? Intro by Skip Cohen There’s so much great content on the Internet, but sometimes you have to do a little mining! Justin and Mary Marantz never slow down, trying to help photographers build a stronger business. They shared this post four years ago, and it’s just as valid today. The seasonality of the fourth quarter […] Written by Justin & Mary Marantz October 21, 2019October 21, 2019
Business Marketing Six Common Denominators Professional Photographers Hate Intro by Skip Cohen Just recently, Chamira Young shared today’s post on her ProPhotographerJourney blog, and I loved it. Why? Well, it couldn’t be more accurate, but even better, it got me thinking about various aspects of my own business. Unlike most of you, I’m not a professional photographer. I know more than I let […] Written by Chamira Young October 2, 2019October 2, 2019
Business Marketing Keeping in Touch With Your Clients “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Recently, while reading a blog post by my good friend, Chamira Young, she talked about the difficulty photographers have keeping in touch with clients after the job is […] Written by Skip Cohen September 30, 2019September 30, 2019
Business Marketing Attracting the Senior Market Intro by Skip Cohen A day rarely goes by that I don’t stop by Sarah Petty’s blog, “Joy of Marketing.” I love the simplicity of her approach to business. It’s based on a foundation of understanding consumer behavior, listening to her target audience, and having outstanding communication skills. Excellent communication skills involve listening/observing just as […] Written by Sarah Petty September 25, 2019September 25, 2019
Business Marketing Four Key Components to Marketing Intro by Skip Cohen As photographers, most of you consider yourself an artist. By definition, that means you’re more of a right-brained creative type than left-brained detail and operationally focused. But here’s the key, you need to respect everything it takes to build your business. In this post from Chamira Young’s archives, she shares four […] Written by Chamira Young September 9, 2019September 9, 2019
Business Marketing Are You Stuck in Analysis Paralysis? Intro by Skip Cohen This could be my most favorite archived post of the year, and it’s all thanks to Nicole Begley. And, the reason it hits home so hard is the situation she describes is so familiar to all of us! Even Nicole’s challenge with Instagram parallels my own situation of doing everything BUT […] Written by Nicole Begley August 21, 2019August 21, 2019
Business Marketing Ramping Up for Fall Seasonality It’s August, and we’re only weeks away from business changing and the seasonality of the fall, leading us right into the holiday season. So, this is a very short post today, but loaded with ideas to help you finetune your marketing and business so that you don’t just finish the surviving but thriving! What are […] Written by Skip Cohen August 14, 2019August 14, 2019
Business Marketing Creating an Unforgettable Identity Intro by Skip Cohen Sarah Petty is back this week with five solid tips to help you create a stronger brand, and brand-building I one of my favorite topics to write about. Most of you are a flying solo. You don’t have a huge marketing team – YOU are your brand. At the same time […] Written by Sarah Petty August 12, 2019August 12, 2019
Business Marketing Stop Under-Estimating the Value of Your Phone Intro by Skip Cohen Rob Nowell hits another one out of the park with today’s post! We live in an impersonal world with everybody on a quest for new and faster ways to communicate. That’s given everyone, including your clients, the ability to have the kind of reach only magazines and newspapers had a decade […] Written by Robert Nowell August 7, 2019August 7, 2019
