Business Marketing Reducing Your Marketing Costs Years ago I read a great article written by Donald Libey, a terrific strategic planner on the east coast. He wrote about consumer bundling, which was non-competing companies working together to hit a common target. The idea was brilliant and over my years at Hasselblad, we did promotions and advertising with Kodak, Bogen Photo (Now […] Written by Skip Cohen December 20, 2017December 20, 2017
Inspiration Marketing Happy New Year Intro by Skip Cohen Recently I shared a post by Mary Marantz from the archives of Justin and Mary’s blog. As Mary does so well, she got a little personal and while this one is similar it’s a perfect reminder to wish your readers a Happy New Year. We’re all searching for ways to thank […] Written by Justin & Mary Marantz December 11, 2017December 11, 2017
Business Marketing Press Releases and Marketing – Building Stronger Brand Awareness Intro by Skip Cohen We’ve shared a lot about publicity over this past year, but this time of year it’s so worth reminding you again! Bob Coates consistently publishes releases on things he’s doing as a photographer, and this post from his archives takes us back a few years, but the concept has no expiration […] Written by Bob Coates November 27, 2017November 27, 2017
Business Marketing A 5-Step Formula to Market Yourself as a Photographer – Part Two Intro by Skip Cohen We shared Part 1 of Bryan Capporicci’s post previously. Well, now it’s time to be even more specific as he shares a very specific 5-step approach to developing a plan to market your business. As you read each step, take the time to pause and look at your business now. Look […] Written by Bryan Caporicci November 15, 2017November 15, 2017
Marketing A 5-Step Formula to Market Yourself as a Photographer – Part One Intro by Skip Cohen Bryan Caporicci is a never-ending source of great information to help photographers build a stronger business, especially in areas under the marketing “umbrella.” In this archived two-part post, Bryan shared some outstanding insight with suggestions on how to market yourself. Think about it for just a second – what good is […] Written by Bryan Caporicci November 13, 2017November 13, 2017
Business Marketing How’s That Direct Mail Idea Coming Along? I don’t get it! It’s November and the year is almost over, and many of you have procrastinated your way through another stretch of seasonality without a promotional campaign. Opportunities abound with kids back in school, homecoming, Thanksgiving and then into the heart of every family, the December holidays. The barrage of catalogs has already […] Written by Skip Cohen November 1, 2017November 1, 2017
Inspiration Marketing Show What You Want to Shoot Intro by Skip Cohen Over the last few years, I’ve reviewed at least three hundred photographer’s websites covering just about every specialty. The idea started as part of the registration fee for Skip’s Summer School in 2012 and it just continued over the years. One thing I’ve noticed over and again are the images shared […] Written by Justin & Mary Marantz October 30, 2017October 30, 2017
Business Marketing Creating a Unique Experience for Every Client Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this little gem. While it’s part of Sarah’s blog, it was written by Erin Verbeck a few years back. Erin is the Chief Joy Officer at the Joy of Marketing and […] Written by Sarah Petty October 23, 2017October 23, 2017
Business Holidays Marketing Making the Most of Seasonality Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun content, but there are a few things that hit me. Halloween isn’t just for kids! If you’re not doing something fun for your adult and family clients as well, then […] Written by Justin & Mary Marantz October 18, 2017October 18, 2017
Business Marketing Being a Professional – Even With Your Phone Intro by Skip Cohen In wandering through Sarah Petty’s blog, I stumbled on this short post about maintaining a strong brand with your business phone. It’s appropriate for so many of you. First, we’re an industry with a healthy percentage of part-time photographers. While some of you believe it’s the result of everyone’s access […] Written by Sarah Petty October 2, 2017October 2, 2017
