Business Marketing Creating a Unique Experience for Every Client Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this little gem. While it’s part of Sarah’s blog, it was written by Erin Verbeck a few years back. Erin is the Chief Joy Officer at the Joy of Marketing and […] Written by Sarah Petty October 23, 2017October 23, 2017
Business Holidays Marketing Making the Most of Seasonality Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun content, but there are a few things that hit me. Halloween isn’t just for kids! If you’re not doing something fun for your adult and family clients as well, then […] Written by Justin & Mary Marantz October 18, 2017October 18, 2017
Business Marketing Being a Professional – Even With Your Phone Intro by Skip Cohen In wandering through Sarah Petty’s blog, I stumbled on this short post about maintaining a strong brand with your business phone. It’s appropriate for so many of you. First, we’re an industry with a healthy percentage of part-time photographers. While some of you believe it’s the result of everyone’s access […] Written by Sarah Petty October 2, 2017October 2, 2017
Business Marketing Who Are You? Intro by Skip Cohen Lori Nordstrom and I have been friends for a whole lot of years. That friendship came out of the respect I have for her understanding of business, marketing and her ability to continuously give back to the photographic community! I found this post in her archives and I love the approach. […] Written by Lori Nordstrom September 27, 2017September 27, 2017
Business Marketing How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part I Intro by Skip Cohen Satisfaction is a rating. Loyalty is a brand! Shep Hyken One of the things I love about working on various projects with Bryan Caporicci is his ability to walk the talk. Although he’s a writer, educator, blogger, podcaster and developer, he’s also a full-time photographer with a healthy business, primarily in […] Written by Bryan Caporicci September 20, 2017September 20, 2017
Inspiration Marketing Social Media Sharing Your Personal Side in Blog Posts Intro by Skip Cohen Your website is about what you sell, while your blog is about what’s in your heart. The challenge with many of you is finding some middle ground when it comes to what you share in blog posts. You need to be careful and stay with what’s most interesting to your readers, […] Written by Justin & Mary Marantz September 13, 2017September 13, 2017
Marketing Social Media Increasing Traffic to Your Website Intro by Skip Cohen This post by Sarah Petty may be from her archives, but it’s so relevant today, especially with the number of you who now have both a website and a blog. Your Internet real estate is the equivalent of your storefront, but you’ve got to do a little work to show up […] Written by Sarah Petty September 11, 2017September 11, 2017
Marketing Mother’s Day – But Skip it’s September! Intro by Skip Cohen In working with Marathon and keeping their blog filled with ideas, every now and then one comes along that’s just a great way to plant a seed and get you thinking about future promotions. The timing is irrelevant. I ran across this post in Tamara Lackey’s blog – it goes back […] Written by Tamara Lackey September 6, 2017September 6, 2017
Inspiration Marketing The Real Benefits of Entering Print Competition Intro by Skip Cohen Twenty years ago I entered my first WPPI Print Competition. I had a great image taken while scuba diving and wanted to see how it did. At the time I worked for Hasselblad, so there was no connection to WPPI. Well, the photograph did well enough to be included in the […] Written by Sarah Petty August 28, 2017August 28, 2017
Business Marketing Taking Service to a Higher Level Intro by Skip Cohen This blog post by Bob Coates got me thinking about so many different things all of you should be doing in business, especially in the way you interact with your clients. It also reminded me of a great quote: by Roger Staubach: “There are no traffic jams along the extra mile!” […] Written by Bob Coates August 23, 2017August 23, 2017
