Business Marketing 3 Common Marketing Mistakes That Photographers Make by Jen Basford 3 Common Marketing Mistakes That Photographers Make I recently spoke with a group of senior portrait photographers about marketing. What surprised me the most was how frustrated many of them were! The most common phrase I heard was “I’ve tried everything – nothing works anymore!” I know it often seems as if […] Written by Jen Basford May 29, 2013May 29, 2013
Business Marketing Dare to Be Different by Mark Weber, M.Photog.Cr, M.Artist, CPP Do you remember the old 7-Up commercial? The one that said it was the Uncola? I’m giving my age away, but what a brilliant marketing campaign. They certainly were not the only non-cola soda on the market, but they were the only ones who promoted it so clearly. It […] Written by Mark Weber May 14, 2013May 14, 2013
Business Marketing What Do You Know About Framing? Successful studio owners recognize that many new photographers are losing out on profits that can be generated by frame sales, simply because they don’t know how to sell them or even some of the most basic vocabulary used in the world of retail framing. Here’s a great resource from PictureFrameGuys.com: Their “Picture Frame Glossary” will help […] Written by Marathon Press April 10, 2013April 10, 2013
Marketing Identify Your Target Client by Lori Nordstrom Have you ever been to an archery shoot and watched the painstaking steps the archer follows before letting loose his or her arrow? Carefully, the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his […] Written by Lori Nordstrom December 11, 2012December 11, 2012
Business Marketing Pricing and the “Apple Experience” I just downloaded The Apple Experience to — as you might guess — my iPad. As a certified Macaholic, I was intrigued by Carmine Gallo’s new book title that promised to reveal “Secrets to Building Insanely Great Customer Loyalty.” I wanted to hear what Gallo had to say because I’m finding it increasingly difficult to […] Written by Ann Monteith December 4, 2012December 4, 2012
Business Marketing Have a Successful Promotion (nearly) Every Time by Sarah Petty As small business owners we only have so many hours in our days. We’re already stretched too thin. So when we come up with a great marketing idea for our small business, we run full force ahead, throwing everything we have into it. We don’t have time to assess the pros and […] Written by Sarah Petty November 6, 2012November 6, 2012
Marketing Maximizing Your Promotional Copy by Mark Weber, M.Photog.Cr, Cr., MEI, CPP When it comes to writing copy, most people freeze up because they are not born copywriters. As photographers, our words come through a visual media instead. So where do you start? Let’s take a look at the key elements for successful back copy and break them down. Attention-getting […] Written by Mark Weber October 16, 2012October 16, 2012
Business Marketing The Original Viral Marketing by Josh Hudson, Co-Founder- www.mystudiomentor.com I was driving through my neighborhood this morning on my way to Starbucks and noticed a sign in the front yard of one of my neighbors. The sign was stuck in the ground and read, “Another New Roof from State Roofing! Ask our Guys for a Free Estimate and how […] Written by Josh Hudson September 5, 2012September 5, 2012
Business Marketing The Art of Practicing Customer Care by Kay Eskridge, CPP, M. Photog.,Cr No business is impervious to the struggles faced as a result of today’s challenged economy. Experiencing the same frustrations of other photographic studios, Kay Eskridge’s business, Images by Kay & Co. knows the secret to keeping a business not only going, but growing. She is a firm believer of […] Written by Kay Eskridge August 28, 2012August 28, 2012
Business Marketing Maternity Photography 101 by Kay Eskridge CPP, M. Photog.,Cr If you have a passion for, or are thinking about offering Maternity Sessions to your photography business you have to remember the #1 most important thing . . . it’s all about ‘her’. Her comfort, her desires and her connections. If you can tap into all three of these, […] Written by Kay Eskridge July 17, 2012July 17, 2012