Business Marketing Have a Successful Promotion (nearly) Every Time by Sarah Petty As small business owners we only have so many hours in our days. We’re already stretched too thin. So when we come up with a great marketing idea for our small business, we run full force ahead, throwing everything we have into it. We don’t have time to assess the pros and […] Written by Sarah Petty November 6, 2012November 6, 2012
Marketing Maximizing Your Promotional Copy by Mark Weber, M.Photog.Cr, Cr., MEI, CPP When it comes to writing copy, most people freeze up because they are not born copywriters. As photographers, our words come through a visual media instead. So where do you start? Let’s take a look at the key elements for successful back copy and break them down. Attention-getting […] Written by Mark Weber October 16, 2012October 16, 2012
Business Marketing The Original Viral Marketing by Josh Hudson, Co-Founder- www.mystudiomentor.com I was driving through my neighborhood this morning on my way to Starbucks and noticed a sign in the front yard of one of my neighbors. The sign was stuck in the ground and read, “Another New Roof from State Roofing! Ask our Guys for a Free Estimate and how […] Written by Josh Hudson September 5, 2012September 5, 2012
Business Marketing The Art of Practicing Customer Care by Kay Eskridge, CPP, M. Photog.,Cr No business is impervious to the struggles faced as a result of today’s challenged economy. Experiencing the same frustrations of other photographic studios, Kay Eskridge’s business, Images by Kay & Co. knows the secret to keeping a business not only going, but growing. She is a firm believer of […] Written by Kay Eskridge August 28, 2012August 28, 2012
Business Marketing Maternity Photography 101 by Kay Eskridge CPP, M. Photog.,Cr If you have a passion for, or are thinking about offering Maternity Sessions to your photography business you have to remember the #1 most important thing . . . it’s all about ‘her’. Her comfort, her desires and her connections. If you can tap into all three of these, […] Written by Kay Eskridge July 17, 2012July 17, 2012
Business Marketing Staying Afloat in a World of Many Cameras (Teaching People What They Want to Know) by Melissa Gallo Have you noticed lately just how many people are receiving and buying amazing DSLR?s for their birthday, Christmas or Mothers Day? As a professional photographer this can be disheartening, and for good reason. In many cases those who get a good DSLR in their hands […] Written by Melissa Gallo July 10, 2012July 10, 2012
Marketing The Brave NEW World of Direct Mail If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […] Written by Marathon Press February 22, 2012February 22, 2012
Marketing 5 Ways to Show Clients You Care You hear a lot of talk these days about the importance of marketing “buzz.” But what exactly does it take to create that buzz? It takes more than just a quality product; it requires a concerted effort to show clients how much you appreciate their business. It’s the little things you do — some of […] Written by Marathon Press November 30, 2011November 30, 2011
Marketing While Families Are Together… Along with the joy of Thanksgiving comes the frenzy of holiday shopping, so it’s time to remind your clients and prospects that the year-end holidays are the perfect opportunity to bring loved ones together for a family portrait. Remind them that when so many family members are home for the holidays, there is no better […] Written by Marathon Press November 22, 2011November 22, 2011
Marketing Offer Your Clients the Perfect Gift This Holiday Season If you are looking for a great way to promote your studio to clients and prospects as THE PLACE for easy, stress-free, one-stop, holiday-gift shopping . . . then a Gift Certificate promotion is the way to go! Simply offer Gift Certificates for 20% off, but make the offer more impressive by spelling out the […] Written by Marathon Press November 9, 2011November 9, 2011
