Business Marketing Photography Education How to Avoid Murphy’s Law: What’s Your Backup Plan? Murphy’s Law is: If anything can go wrong, it will. Then there’s Murphy’s Second Law: Murphy was an optimist! Here’s my point – if you were ever in a car accident or even a minor fender-bender, you were incredibly cautious for weeks or months afterward. But over time, you got back to your old habits. The same thing […] Written by Skip Cohen October 10, 2023July 24, 2023
Business Photography Education Product Info How to Offer Your Perfect Product As photographers, we have so many products to sell to our clients. From the ever-popular canvas wraps to museum-quality Bella prints, there are so many options to offer our clients today. But is there one perfect product? If I had to name one product that is the perfect product I’d have to say the album. […] Written by Mark Weber October 5, 2023July 11, 2023
Business Inspiration Marketing Photography Education Time Management How to Make Weekly Plans Simple Enough to Follow! What does your weekly schedule look like? So many times, as small business owners, we make lists and lists of all of the things that need to get done, but somehow rarely feel productive. We certainly feel busy, but at the end of the day we look back wondering what was actually accomplished! For photographers, the […] Written by Lori Nordstrom October 3, 2023July 18, 2023
Business Marketing Photography Education How to Make Direct Mail Work for You! I know this topic is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing isn’t dead right? Direct mail is a bit of a mystery to many. Most people are afraid of Direct mail for these reasons: I caution you if you’ve had one or more of […] Written by Mark Weber September 28, 2023September 28, 2023
Photography Photography Education How to Get Amazing Photographs of Birds in Flight Photographing birds in flight is many things. Challenging, rewarding, and frustrating. It will without a doubt, test your patience. I have very little of that left, so, I’m not sure why I enjoy photographing them so much! Here are some basic tips to help you achieve better bird shots. Use a fast shutter speed. An eagle […] Written by Doug Thomsen September 26, 2023September 26, 2023
Business Photography Photography Education How to Get Started as a Portrait & Wedding Photographer Becoming a photographer requires a passion for the arts and science. The technical side of capturing an image is the science but the artistic side is where your creative soul lives. Today’s cameras make it easier than ever to get started in photography. But there’s a lot more to photography than putting your camera on […] Written by Hollie Klimek September 21, 2023July 20, 2023
Business Photography Education Education in 2024? The start of the fourth quarter seasonality is only a short time away, and you’re all hoping for a busy holiday season. Time flies, and before you realize it, you’ll be chasing last-minute details for IUSA, WPPI, etc. TAKE THE TIME NOW to think about your 2024 first quarter schedule and what conventions and workshops you’re […] Written by Skip Cohen September 19, 2023August 30, 2023
Business Inspiration Photography Education How to Get Inspired and Avoid Distractions It’s easy to get caught up in comparison, especially with the constant barrage of social media. You may wonder if your work is actually ‘up to par’ or feel like you just aren’t quite ‘there’ yet. I’m definitely not above feeling this slump. There are so many brilliant artists and it’s human nature to think […] Written by Kenzie Hunter Hokanson September 14, 2023July 14, 2023
Business Photography Photography Education How to Create a Custom High School Senior Photo Experience Beautiful images start with getting to know your client. I am old school…I like to talk on the phone or meet up in person. I use this time to learn about the client’s style and interests and what they would most like to get out of their portrait session. I often end up creating lasting relationships […] Written by Valerie Thomas September 12, 2023August 21, 2023
Business Inspiration Photography Education How to be Seen as a Photographic Artist Last year I moved my studio from an old furniture factory filled with software developers to a hundred-year-old building filled with artists. I am now surrounded by people who work with metal, glass, acrylic, oil, clay, and even silver nitrate. As I stare up at the body of work in my gallery, I often think about what […] Written by Joseph Giitter September 7, 2023July 17, 2023
