Business Four Small Changes for Your Business Intro by Skip Cohen Looking back over the years, the Internet has pretty much changed everything in my life. It’s always there, starting with the way each day begins – checking email. Now and then, there’s a gem in my inbox – that’s what happens when you’re on Sarah Petty’s mailing list. She never disappoints! […] Written by Sarah Petty June 28, 2021June 28, 2021
Business Scaling the Wall of Authentication Intro by Skip Cohen As you read this short post below, keep in mind that Suzette Allen wrote it eight years ago! The thing that hit me is that as much as things change, some things never change. Our phones have become permanent appendages to our bodies – almost as essential as our arms or […] Written by Suzette Allen June 25, 2021June 25, 2021
Inspiration Social Media Creating a Community Calendar for Your Blog I’ve shared the idea as a content topic in posts about blogging, but never in any detail. Well, there are more people online these days than at any time in history. With everyone hunkered down, the pandemic left cyberspace as the one place to travel and not worry about social distancing or our health. To […] Written by Skip Cohen June 21, 2021June 21, 2021
Marketing The Top Eleven Marketing Mistakes Made by Photographers – Part Two Intro by Skip Cohen It’s time for the second half of Sarah Petty’s list of top mistakes photographers make when it comes to building their business. My favorite in this post is about your database. Everyone is always talking about the need to find new clients, but so many of you are sitting on a […] Written by Sarah Petty June 16, 2021June 16, 2021
Marketing The Top Eleven Marketing Mistakes Made by Photographers – Part One Intro by Skip Cohen I’ve repeatedly written about how much great information there is available to you on the Internet. It’s FREE, and it’s in the archives of so many great writers, educators, and business people we all respect. Scrolling through Sarah Petty’s archives in her Joy of Marketing blog, I came across this gem. […] Written by Sarah Petty June 14, 2021June 14, 2021
Business Do You Know How to Sell? Intro by Skip Cohen Bev Walden’s email blast, “Tuesday Tidbits,” never disappoints. So, make it a point to get her on your radar, and then start taking full advantage of the wisdom she shares with each piece. It’s not rocket science, just good solid common-sense business skills that are tried and true ingredients to Walden […] Written by Beverly Walden June 7, 2021June 7, 2021
Business Marketing A Great Business Card Never Dies Intro by Skip Cohen Life has changed for all of us, but I’m not referring to the pandemic, but technology. Despite that, business cards are still alive and well. Regardless of whether you create a printed card or digital online video piece – the concept of creating a reminder of who you are is more […] Written by Chamira Young June 4, 2021June 4, 2021
Business Marketing Treat Your Current Customers Better Than Your New Customers Intro by Skip Cohen I love this post from Shep Hyken’s archives because it hits so close to home with so many photographers. Everybody is always talking about finding new customers, but they regularly forget about their old ones! Each of you has a database of past clients, and coming out of the pandemic especially, […] Written by Shep Hyken May 27, 2021May 27, 2021
Business The Benefit of Sailing in Rough Seas I recently shared a post on my blog based on an old African proverb: “Smooth seas don’t make skilled sailors.” When business is good, we rarely react to the need to examine workflow, pricing, customer response time, etc. We assume all is well and never look at how we’re running our business. But when business is […] Written by Skip Cohen May 24, 2021May 24, 2021
Business Marketing Using Suggestions to Build Sales Intro by Skip Cohen Bev and Tim Walden have spent years building their strategy for successful sales. While it starts with an incredible product because of their skillsets, it closes with understanding client behavior and creating a foundation of trust. Bev’s put together an e-book of Selling with Suggestions. While the book usually sells for […] Written by Beverly Walden May 17, 2021May 17, 2021
