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Holding Focus on Your Business and Career

I shared the ideas below on my own blog recently and got a lot of good comments. It’s hard to stay focused on our careers when lately we hit so many stumbling blocks. I’m hoping you find some helpful ideas to get back on track and stop looking at the twists and turns in the […]
Skip Cohen
Written by Skip Cohen August 31, 2020August 31, 2020
  1. Business
  2. Inspiration

Your Time, Your Kids and Your Dreams

Intro by Skip Cohen Every week I get an email from Sarah Petty, and it’s always filled with something that makes me think. She needs to be on your radar. Last week I got the email below, and while it relates directly to a workshop she’s teaching, don’t underestimate the power of her message – […]
Sarah Petty
Written by Sarah Petty August 27, 2020August 27, 2020
  1. Business
  2. Inspiration

Need a Creative Boost? Five Places to Hang Out

Intro by Skip Cohen Chamira Young recently shared this post, and I wanted to share it here because it’s a great reminder of how much we have access to, especially during downtime. The Internet has changed everything we do, especially in photography. Think about how people share images today and the access we each have […]
Chamira Young
Written by Chamira Young August 24, 2020August 24, 2020
  1. Business

Selling is an ART, not a SCIENCE

Intro by Skip Cohen People rarely buy what they need. They buy what they want. Seth Godin I’m on Bev Walden’s mailing list, and her regular “Tuesday Tidbits” emails never let me down. There are so many misconceptions out there with small business owners, thinking they know how to sell. They’ve done all their reading, […]
Beverly Walden
Written by Beverly Walden August 19, 2020August 19, 2020
  1. Business
  2. Marketing

Do You Stand Out as a Brand and a Business?

I shared the post below recently on my own blog and wanted to share it here on Marathon’s because it’s so important. The pandemic has put all of us in the same boat – business has slowed down. For many of you, it’s almost disappeared, and you’ve taken the need to hunker down to apply […]
Skip Cohen
Written by Skip Cohen August 17, 2020August 17, 2020
  1. Business
  2. Marketing

Writing an Effective Email Campaign – Part Two

Intro by Skip Cohen In the previous post, we shared ten different ideas for an email campaign to promote your business. Just because everyone is hunkered down, doesn’t mean you should as well, especially when it comes to ideas to rebuild your business. Bryan Caporicci continues sharing ideas to help you create more effective campaigns, […]
Bryan Caporicci
Written by Bryan Caporicci August 12, 2020August 12, 2020
  1. Business
  2. Marketing

Writing an Effective Email Campaign – Part One

Intro by Skip Cohen Bryan Caporicci and I have been friends for a long time. That friendship grew out of respect for the way he looks at the market. As a wedding photographer, he never slows down on finding ways to support his clients better. But the pandemic has changed all the rules, and what […]
Bryan Caporicci
Written by Bryan Caporicci August 10, 2020August 10, 2020
  1. Inspiration
  2. Social Media

International Friendship Day – A Terrific Blog Post Idea

Intro by Skip Cohen Last week Suzette Allen shared the post below and gave us all access to hundreds of selfies she’s taken. Looking through the images, it was the perfect spirit-lifter, and it gave me an idea to share. Suzette is the Queen of Selfies, and while I’m not sure there’s anyone who can […]
Suzette Allen
Written by Suzette Allen August 5, 2020August 5, 2020
  1. Business
  2. Marketing

Fixing Your Photography Marketing NOW! – Part Three

By Skip Cohen Sarah Petty wraps up this series with two more outstanding points. First, while you might bracket a particularly difficult shot on the exposure, you can’t bracket marketing. You can’t randomly throw things out there without a plan, and honestly expect good results. And while you might hit it lucky with some aspect […]
Sarah Petty
Written by Sarah Petty August 3, 2020August 3, 2020
  1. Business
  2. Marketing

Fixing Your Photography Marketing NOW! – Part Two

Intro by Skip Cohen Sometimes we split up articles in multiple posts because they’re too long. Other times it’s because each component is so important and deserves to be in its own spotlight. This marketing article, thanks to Sarah Petty, is being shared in three parts because each component is critical to building a more […]
Sarah Petty
Written by Sarah Petty July 30, 2020July 30, 2020

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