Business Marketing Keeping In Touch With Your Clients The expressions “hunker down” and “shelter in place” are about health and safety during the pandemic. Sadly, too many photographers have decided it means to withdraw from EVERYTHING, especially their business. There are a few things to remember – First, we’re all in this together. You, your family and friends, clients, associates are all dealing with […] Written by Skip Cohen April 9, 2020April 9, 2020
Business Ideas for Working at Home If You Have Kids Out of School Intro by Skip Cohen All over the country, everyone is home, and often so are the kids. That respite parents usually have, when the kids head off to school for the day, has evaporated. This week Sarah Petty shared some outstanding tips to help you get some work done while the kids are home. Even […] Written by Sarah Petty April 1, 2020April 1, 2020
Business Inspiration Marketing 21 Ideas to Maximize Your Down Time & Be Ready For The Future With the unprecedented social distancing we are practicing right now we have an excellent opportunity to catch up on the things that have been delayed or neglected in our business for too long. From your equipment maintenance to your marketing, you have some extra time to do things you’ve been needing to do. So here’s […] Written by Mark Weber March 27, 2020March 27, 2020
Business Sales: Keeping It All in Perspective Intro by Skip Cohen Before some of you roll your eyes because of what we’re all going through with the pandemic, sales aren’t gone forever. Things will get back to normal, and even if it’s a “new” normal, the value of a great family portrait isn’t going to disappear. Bev Walden’s put together the mini-handbook […] Written by Beverly Walden March 25, 2020March 25, 2020
Inspiration Lifestyle A Little Therapy Never Hurt Anyone Intro by Skip Cohen Suzette Allen and I have known each other for a whole lot of years, but the friendship really kicked off when she and Jonny were teaching at a Marathon workshop in Nebraska. Sheila and I were both there, and that trip led to an annual routine of catching up a couple […] Written by Suzette Allen March 23, 2020March 23, 2020
Business Marketing Social Media How to Boost Your Small Business Blog Intro by Skip Cohen I’ve written a lot over the years about the importance of maintaining an excellent blog. In this post from Sarah Petty’s archives at Joy of Marketing, she’s brought in tips from Mark Roberge of Hubspot. He shares some outstanding advice. Here’s my point – your website is about what you sell, […] Written by Sarah Petty March 18, 2020March 18, 2020
Business Inspiration Navigating in Rough Waters…and we’re all in the same boat! Over the last few weeks, I’ve repeatedly thought about today’s post. I’ve avoided the topic because I honestly didn’t want to contribute to what we’re all dealing with already. The truth is, the world has gone mad. I’m not suggesting that Covid-19 isn’t serious. Still, as I watched dozens of people at Costco loading their […] Written by Skip Cohen March 16, 2020March 16, 2020
Business Marketing Packaging Packaging – A Marketing Opportunity Intro by Skip Cohen I love this recent post from the Walden Coaching newsletter because it hits on a topic, so many of you ignore: packaging. Think about the branding built into some of the products you recognize as high-end with strong perceived value. For example, that signature blue bag from Tiffany’s, a box of […] Written by Beverly Walden March 11, 2020March 11, 2020
Marketing Social Media New Ideas for Blog Content The last two posts I shared were all about ways to make your blog stronger. Remember it’s about consistency and relevance. Good content is KING, and with each post, you’ve got an opportunity to build a stronger relationship with your readers. I’ve shared some of these topic ideas in the past, but let’s add in […] Written by Skip Cohen March 9, 2020March 9, 2020
Business Marketing Building Stronger Business Referrals Intro by Skip Cohen Scrolling through the archives of Chamira Young’s blog, her post about building relationships with other photographers hit home on so many different levels. First, referral relationships are a great way to make sure you can service every request you get from your clients. For example, you never want to say, “No,” […] Written by Chamira Young March 4, 2020March 4, 2020
