Business Is it time for a new headshot? Every day I visit 20-30 different websites of photographers claiming to be professionals. The challenge is ALWAYS on their About page and I don’t get it. If you’re a professional photographer, why would you share anything but your very best headshot on the Internet? So many of have horrible portrait shots – most of them looking […] Written by Skip Cohen April 3, 2019April 3, 2019
Business In the Aftermath of a SALE Intro by Skip Cohen Just like Sarah Petty starts out in this post from her Joy of Marketing blog, I see photographers every day hit the panic button and discount their services. Then another photographer in the community decides to undercut prices even more. Before you know it you’ve got a price war, and everybody’s […] Written by Sarah Petty April 1, 2019April 1, 2019
Business Inspiration A Lesson from Watching Ducks Swim Intro by Skip Cohen One of the things I love most about sharing content here on the Marathon blog is the lessons I learn myself, and from some incredibly inspirational people in the industry. Bryan Caporicci has been a good buddy for a long time. We initially met through social media, but over the years […] Written by Bryan Caporicci March 27, 2019March 27, 2019
Business Lifestyle Time to Fix a Few Things in Your Business? Intro by Skip Cohen As I’ve shared many times in the past, there’s so much great information on the Internet, and it’s all waiting to help you build a stronger business. Wandering through Sarah Petty’s archives in her Joy of Marketing blog, I ran across this one from January. And, while we might be in […] Written by Sarah Petty March 20, 2019March 20, 2019
Business Marketing Cleaning Up Your Contact Page Your website is about what you sell, and your blog is about what’s in your heart. Since you’re trying to sell with your site, then your contact page is a critical component and so many of you make it hard for potential clients to talk with you directly. So, let’s talk about one of my […] Written by Skip Cohen March 18, 2019March 18, 2019
Inspiration Technology Is Video in Your Skill Set? Intro by Skip Cohen Last year Suzette Allen shared a blog post about the importance of having video in your skill set. She gave some great examples of additional work their business has picked up simply because people saw they did video, even when their needs were for still imaging. Over the years the lines […] Written by Suzette Allen March 13, 2019March 13, 2019
Business Before You Open a Photography Studio Intro by Skip Cohen If there’s one dream universal among the majority of photographers in the portrait/social categories, it’s having their own studio. Over the years I’ve watched some pretty accomplished artists expand to a studio and months later pull back as the overhead cost adds a new level of stress to their business. I […] Written by Sarah Petty March 11, 2019March 11, 2019
Business The Third Reason You Don’t Have More Clients Intro by Skip Cohen Once again Nicole Begley knocks it out of the park! No matter how hard you work on your skill set, if you don’t pay attention to Customer Service, it will all be a waste. Customer Service (and I always capitalize it) is what separates you from your competitors. You’ve got to […] Written by Nicole Begley March 7, 2019March 7, 2019
Business Marketing The Second Reason You Don’t Have More Clients Intro by Skip Cohen Nicole Begley is back and today’s post is all about marketing. To her point, social media is only one vehicle, and you’ve got to expand your reach through every opportunity. For example, at the same time you’re doing an email blast, do a direct mail piece. An oversized postcard is […] Written by Nicole Begley March 4, 2019March 4, 2019
Business Marketing The First Reason You Don’t Have More Clients Intro by Skip Cohen This is going to be a three-part post, so stay tuned for the second and third reasons your business might not be as strong as you hoped it would be. I completely agree with her point about pricing, but my pet peeve when I’m doing website reviews relates to the quality […] Written by Nicole Begley February 27, 2019February 27, 2019
