Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
Techniques Is It Time to Sharpen Your Skills? Intro by Skip Cohen I remember being at a workshop with the legendary Don Blair many years ago. He was into his seventies and sitting in the back of the room furiously taking notes on a presentation by Nick Vedros, one of the industry’s best commercial photographers. Don never stopped learning, always wanting to raise […] Written by Chamira Young May 15, 2019May 15, 2019
Business Marketing Finding More Opportunities for Business Put a dozen photographers in a room and ask them how business is going and like Charlton Heston parting the Red Sea in the Ten Commandments, the room will split right down the middle. Half the group will be miserable, while the other half is thriving. But the one thing every photographer having a great […] Written by Skip Cohen May 13, 2019May 13, 2019
Business Inspiration How to Overcome the Overwhelm as a Professional Photographer Intro by Skip Cohen Sarah Petty’s back again with OUTSTANDING advice to help you kill the feeling of being overwhelmed as a small business owner and professional photographer. My passion for this industry is on the business and marketing side, and I don’t make a living as a professional photographer. Well, I found a lot […] Written by Sarah Petty May 8, 2019May 8, 2019
Business Thinking Like Your Target Audience When Pricing Your Work Intro by Skip Cohen Robert Nowell might be new to the Marathon Blog, but he’s certainly not new to photography and helping all of us do a better job of creating a stronger customer experience. In this archived post from SproutingPhotographer.com, I loved his approach of suggesting we think more like consumers when pricing our […] Written by Robert Nowell May 6, 2019May 6, 2019
Business Inspiration Loving What You Do Intro by Skip Cohen There are few things more important in life and business than doing something we love. In this guest post from Suzette Allen, she shares the backstory to how she got started in photography, and I’m betting it’s not much different for many of you. I’ve written a few times about the importance […] Written by Suzette Allen May 1, 2019May 1, 2019
Business Paying Attention to Your Headshot Intro by Skip Cohen I’m so tired of seeing professional photographers using headshots that do everything but demonstrate their skill set as an artist! You’re promoting yourself as a pro, but using a selfie or a shot one of your kids took for you. I found this great little post in Chamira Young’s archives and […] Written by Chamira Young April 29, 2019April 29, 2019
Business Get Those Policies OFF Your Website As seasonality in the photography business starts to kick in, there are some easy things to finetune to help build a stronger relationship with potential clients. One of them is very simple to understand – stop scaring your clients! Digging back through some of my own archived posts, I want to share one of my […] Written by Skip Cohen April 24, 2019April 24, 2019
