Business Marketing Press Releases and Marketing – Building Stronger Brand Awareness Intro by Skip Cohen We’ve shared a lot about publicity over this past year, but this time of year it’s so worth reminding you again! Bob Coates consistently publishes releases on things he’s doing as a photographer, and this post from his archives takes us back a few years, but the concept has no expiration […] Written by Bob Coates November 27, 2017November 27, 2017
Business Marketing A 5-Step Formula to Market Yourself as a Photographer – Part Two Intro by Skip Cohen We shared Part 1 of Bryan Capporicci’s post previously. Well, now it’s time to be even more specific as he shares a very specific 5-step approach to developing a plan to market your business. As you read each step, take the time to pause and look at your business now. Look […] Written by Bryan Caporicci November 15, 2017November 15, 2017
Marketing A 5-Step Formula to Market Yourself as a Photographer – Part One Intro by Skip Cohen Bryan Caporicci is a never-ending source of great information to help photographers build a stronger business, especially in areas under the marketing “umbrella.” In this archived two-part post, Bryan shared some outstanding insight with suggestions on how to market yourself. Think about it for just a second – what good is […] Written by Bryan Caporicci November 13, 2017November 13, 2017
Business Why Not Just Pick Up the Phone? by Skip Cohen “We tweet, we text, we e-mail. Everybody’s chatting, but is anybody listening? Why America needs to revive the vanishing art of conversation. We need to talk.” That was the headline of a story by David Dudley in AARP magazine at least four years ago. So imagine what it’s like today! One of my […] Written by Skip Cohen November 8, 2017November 8, 2017
Techniques If You’re Sending Images to a Newspaper… Intro by Skip Cohen Bob Coates shared this post on his blog, Successful-Photographer and it’s especially relevant this time of year. So many of you are involved in fund-raisers and community events, and so often you’re sending out images to the local paper. Whether you utilize Bob’s technique or have another method of conversion, his […] Written by Bob Coates November 6, 2017November 6, 2017
Business Marketing How’s That Direct Mail Idea Coming Along? I don’t get it! It’s November and the year is almost over, and many of you have procrastinated your way through another stretch of seasonality without a promotional campaign. Opportunities abound with kids back in school, homecoming, Thanksgiving and then into the heart of every family, the December holidays. The barrage of catalogs has already […] Written by Skip Cohen November 1, 2017November 1, 2017
Inspiration Marketing Show What You Want to Shoot Intro by Skip Cohen Over the last few years, I’ve reviewed at least three hundred photographer’s websites covering just about every specialty. The idea started as part of the registration fee for Skip’s Summer School in 2012 and it just continued over the years. One thing I’ve noticed over and again are the images shared […] Written by Justin & Mary Marantz October 30, 2017October 30, 2017
Business Lifestyle To Thine Own Self Be True Every couple of years, usually in October, I share this post my Dad wrote several years ago. Halloween was Dad’s birthday, and although he passed away at 93 in 2015 I still have this big smile on my face looking back. When I was a kid the poor guy never had a birthday without the […] Written by Skip Cohen October 25, 2017October 25, 2017
Business Marketing Creating a Unique Experience for Every Client Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this little gem. While it’s part of Sarah’s blog, it was written by Erin Verbeck a few years back. Erin is the Chief Joy Officer at the Joy of Marketing and […] Written by Sarah Petty October 23, 2017October 23, 2017
Business Holidays Marketing Making the Most of Seasonality Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun content, but there are a few things that hit me. Halloween isn’t just for kids! If you’re not doing something fun for your adult and family clients as well, then […] Written by Justin & Mary Marantz October 18, 2017October 18, 2017
