Inspiration Techniques Great Images Aren’t About Your Gear Over and again at so many seminars and shows over the years I’ve heard photographers say to a speaker, “Sure you can take a great shot, look at all the gear you have!” or there’s the ever popular, “I wish I had their gear!” Years ago in the Hasselblad booth, we had a photographer come […] Written by Skip Cohen August 30, 2017August 30, 2017
Inspiration Marketing The Real Benefits of Entering Print Competition Intro by Skip Cohen Twenty years ago I entered my first WPPI Print Competition. I had a great image taken while scuba diving and wanted to see how it did. At the time I worked for Hasselblad, so there was no connection to WPPI. Well, the photograph did well enough to be included in the […] Written by Sarah Petty August 28, 2017August 28, 2017
Business Marketing Taking Service to a Higher Level Intro by Skip Cohen This blog post by Bob Coates got me thinking about so many different things all of you should be doing in business, especially in the way you interact with your clients. It also reminded me of a great quote: by Roger Staubach: “There are no traffic jams along the extra mile!” […] Written by Bob Coates August 23, 2017August 23, 2017
Business Marketing What Word Best Describes Your Brand? Intro by Skip Cohen I love this post from Sarah Petty’s archives because it couldn’t be more appropriate today. Plus, it’s a mini-marketing course all in one blog post. So many of you have marketing support material that looks like every piece was designed by a different person with a different target audience in mind. […] Written by Sarah Petty August 21, 2017August 21, 2017
Lifestyle Smile More – Be a Jerk Less! “What sunshine is to flowers, smiles are to humanity. These are but trifles, to be sure, but scattered along life’s pathway, the good they do is inconceivable.” Joseph Addison A few years back I was in NYC and while standing and waiting for my security clearance for a meeting it seemed to take forever. I was […] Written by Skip Cohen August 16, 2017August 16, 2017
Business Intro by Skip Cohen With Part I, between my thoughts and Bryan’s we hopefully planted a few seeds to get you thinking about the experience you create for each client. In Part II, Bryan is taking us into the specifics to create that “Killer” experience. It’s really a pretty simple process, but it takes a […] Written by Bryan Caporicci August 14, 2017August 14, 2017
Business Designing a Killer Customer Experience for Your Photography Business Intro by Skip Cohen So many of you have worked hard to build a strong skill set and capture/create stunning images. While the quality of your work is without question a key to success, relationship building and designing an experience for each client is what keeps them coming back! Even better it’s what puts more […] Written by Bryan Caporicci August 10, 2017August 10, 2017
Marketing Social Media Soft-sell Marketing on Your Blog Intro by Skip Cohen As the fourth quarter approaches, it seems timely to get you thinking about another aspect of using your blog for marketing, but with an incredibly soft-sell approach. Take the time to read this post from Mary Marantz. While it’s over three years old, the message is timeless. She’s saying goodbye to the […] Written by Justin & Mary Marantz August 7, 2017August 7, 2017
Business Lifestyle Marketing How Long Do You Take to Make Decisions? There have been a few challenges recently that got me thinking about how long it takes some people and companies to make decisions. I’m not suggesting you need to jump into everything without research, but so often people use the process of decision-making as an excuse for being short on business sense. Years ago, before […] Written by Skip Cohen August 2, 2017August 2, 2017
Techniques Learning to See the Light Intro by Skip Cohen Most of the time we’re sharing content here on the Marathon blog to help you with marketing and the business of photography, but every now and then I find a gem to share on technique. In this post from Bob Coates he shares a terrific lesson in lighting, and regardless of […] Written by Bob Coates July 31, 2017July 31, 2017
