Business Marketing The Art of Practicing Customer Care by Kay Eskridge, CPP, M. Photog.,Cr No business is impervious to the struggles faced as a result of today’s challenged economy. Experiencing the same frustrations of other photographic studios, Kay Eskridge’s business, Images by Kay & Co. knows the secret to keeping a business not only going, but growing. She is a firm believer of […] Written by Kay Eskridge August 28, 2012August 28, 2012
Business The Case for Not Selling Your Digital Files by John R. Hartman, M.Photog.Cr, CPP, A-ASP “Just because you can, doesn’t mean you should.” Every photographer seems to have an opinion of why you should or shouldn’t sell your digital files. I’ve listened to a lot of them over the years. Those who do offer their files often cite the competition; “Everybody’s doing it, […] Written by John Hartman August 21, 2012August 21, 2012
Business Being Boutique – You Have to Commit by Sarah Petty As a small business owner, saying “no” can be hard. Especially when it comes to price if you’re trying to compete without discounting. If you follow the boutique business model we teach at The Joy of Marketing, you have to say no a lot because 99% of the market isn’t right for your […] Written by Sarah Petty August 14, 2012August 14, 2012
Polls What is Most Important to You When Choosing a Website for Your Business? With so many options, features and benefits out there offered by website providers, which one is most beneficial to your business? Why is it so important? What is most important to you when choosing a website for your business? Written by Marathon Press August 7, 2012August 7, 2012
Technology My Favorite Apps by Mark Weber, M.Photog.Cr, Cr., MEI, CPP It seems everywhere you go, everyone has a smart phone or an iPad or some sort of device that stores everyone’s favorite apps. Angry Birds is a personal game favorite, but what about the apps that are actually creative and useful? Here are my top 3 favorites and […] Written by Mark Weber July 31, 2012July 31, 2012
Business Charities Paws for the Cause by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API As many of you may know and understand charitable marketing can be a great way to promote your business in your local communities and add revenue to your bottom line. We have many charitable marketing partnerships at our studios but one of our VERY favorites and […] Written by Mary Fisk-Taylor July 24, 2012July 24, 2012
Business Marketing Maternity Photography 101 by Kay Eskridge CPP, M. Photog.,Cr If you have a passion for, or are thinking about offering Maternity Sessions to your photography business you have to remember the #1 most important thing . . . it’s all about ‘her’. Her comfort, her desires and her connections. If you can tap into all three of these, […] Written by Kay Eskridge July 17, 2012July 17, 2012
Business Marketing Staying Afloat in a World of Many Cameras (Teaching People What They Want to Know) by Melissa Gallo Have you noticed lately just how many people are receiving and buying amazing DSLR?s for their birthday, Christmas or Mothers Day? As a professional photographer this can be disheartening, and for good reason. In many cases those who get a good DSLR in their hands […] Written by Melissa Gallo July 10, 2012July 10, 2012
Technology Search Engine Optimization – It’s the Little Things By Ronny Hamida Five years ago, a typical photographer could care less about search engine optimization (SEO). Those that did care about it, however, have seen not only the great results, but the time and costs involved with it as well. True, SEO is not usually a one-time process — It’s an on-going technique that […] Written by Marathon Press July 3, 2012July 3, 2012
Business You Need Objections in Your Small Business By Sarah Petty If you aren’t getting objections when selling to your clients, you are done selling. You have either closed the sale or the client wants to leave without placing an order. Many times, you need to work on getting the real objection from the client but if they are not buying, there is […] Written by Sarah Petty June 27, 2012June 27, 2012
