Polls What is Your Dream Photographic Job? We can’t all be “on the cover of the Rolling Stone,” but we can dream to be the photographer who takes the cover picture. If you could have any photographic job in the world, what would it be? What is your dream photographic job? Written by Marathon Press May 2, 2012May 2, 2012
Technology I Can’t Live Without it Logitech iPad 2 Keyboard Case by Zagg by Ann K. Monteith I was amazed at how quickly the iPad changed my computer habits. As an admitted Mac Fanatic, it was hard to pass up the original iPad, but I held out for iPad 2 because I really wasn’t sure how the new device would fit […] Written by Marathon Press April 25, 2012April 25, 2012
Business Is Your Small Business Worth Every Penny? By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price is no longer a sticking point with your clients. And it all starts with these five ingredients. Ingredient 1 – Brand It’s nearly impossible to charge what you’re worth without […] Written by Sarah Petty April 17, 2012April 17, 2012
Business Building a Strong Business: Part Three Tips On Improving Your Marketing Plan By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. A plan for your marketing is a key element of your business plan (read more about preparing a business plan in Part One), but it cannot be completed until you have established your products and prices (read more about pricing in […] Written by Judy Grann April 4, 2012April 4, 2012
Polls Online Education Poll Results The results are in from our online photography education poll and the clear winner is Creative Live! Coming in at a close second is Clickin Moms and third place goes to PhotoVision. A big thanks to everyone who voted! We really enjoyed reading your comments and look forward to posting our next poll. Here is […] Written by Marathon Press April 2, 2012April 2, 2012
Polls Where is the Best Place to Find Online Photography Education? Where do you go to find online education? Is it a specific forum? A blog? Place your vote and tell us why you like it in the comments below. Where the best place to find online photography education? Written by Marathon Press March 28, 2012March 28, 2012
Technology What’s New About the NEW iPad? A Product Review by Jed Hypes Marathon’s Systems Administrator With the newly designed Dual-core Apple A5X powering the new iPad, photographers can become a lot more mobile. Adobe Photoshop presently is available for the iPad 2, but it’s limited to 5 x 5 inch output. With a display resolution of 2048×1536 on the New iPad, […] Written by Marathon Press March 22, 2012March 22, 2012
Business Building a Strong Business: Part Two Creating and Pricing Products By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. The next business fundamental is to create product opportunities for clients and to price them profitably. A-La-Cart Products Start by determining the time and materials required to create each individual portrait size you sell, as if you were going to sell only one […] Written by Judy Grann March 8, 2012March 8, 2012
Polls What is the One App You Can’t Live Without? Whether it helps keep you organized or it’s just for fun, we would like to know what your favorite app is. Make your selection and tell us why you like it. What is the number one app you can’t live without? Written by Marathon Press February 29, 2012February 29, 2012
Marketing The Brave NEW World of Direct Mail If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […] Written by Marathon Press February 22, 2012February 22, 2012
