Business Building a Strong Business: Part Two Creating and Pricing Products By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. The next business fundamental is to create product opportunities for clients and to price them profitably. A-La-Cart Products Start by determining the time and materials required to create each individual portrait size you sell, as if you were going to sell only one […] Written by Judy Grann March 8, 2012March 8, 2012
Polls What is the One App You Can’t Live Without? Whether it helps keep you organized or it’s just for fun, we would like to know what your favorite app is. Make your selection and tell us why you like it. What is the number one app you can’t live without? Written by Marathon Press February 29, 2012February 29, 2012
Marketing The Brave NEW World of Direct Mail If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […] Written by Marathon Press February 22, 2012February 22, 2012
Social Media Social Media… Where Does It Fit? Social media has become a game changer for many retailers. Some have gone as far as slashing their traditional advertising budgets to the bone, electing instead to rely almost entirely on social networks to carry their company’s marketing message. Sounds good, doesn’t it? All that money saved… let your clients do the talking for you… […] Written by Marathon Press February 16, 2012February 16, 2012
News/Notes PhotoPro Network Honors Sherri Peterson Sherri Peterson, Marathon’s Director of Customer Service, thought she was on a routine assignment to oversee a Marathon booth during the tradeshow at the recent PhotoPro Expo in Kentucky. It wasn’t until she heard PPN PresidentDavid Ziser call her name to come to the podium to receive a “Special Presidential Award” that she realized that this […] Written by Marathon Press February 14, 2012February 14, 2012
Business Building a Strong Business: Part One By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every business needs a plan to run successfully. The information provided in this series will help you understand business success fundamentals. Preparing an Initial Business Plan: Gain insight about your personal needs: Determine how much money you need to support yourself and/or family. Calculate how much […] Written by Judy Grann February 6, 2012February 6, 2012
Charities Put the Power of Charity to Work for Your Photography Business What do most of the top-earning studios in the country have in common? They know that charitable marketing is one of the best ways for all photographers — from rookies to veterans — to connect with the kind of consumers who are willing to spend disposable income on photography. That’s the message that studio owners Sarah […] Written by Marathon Press January 25, 2012January 25, 2012
News/Notes See Sarah Petty at IUSA at Marathon Booth #1331 When you stop by the Marathon booth at #1331, you can meet super-marketing guru Sarah Petty who will share with you how she built her studio into one of the most profitable in the country by using cool promotional pieces that positioned her as a leader, attracted the right buyers and helped her keep the […] Written by Marathon Press January 11, 2012January 11, 2012
News/Notes Are You Going to IUSA? If you’re heading to New Orleans for Imaging USA (January 15-17), stop by the Marathon booth #1331 and take a look at some fantastic new marketing products that will make your 2012 marketing SO much easier: Senior Program – Targeting members of the class of 2013, you’ve never seen a senior campaign as exciting as […] Written by Marathon Press January 11, 2012January 11, 2012
Polls What is Your Favorite Holiday Movie? Tell us what your favorite holiday movie is and why you like it so much. What is your favorite holiday movie? Written by Marathon Press December 20, 2011December 20, 2011
