Marketing Identify Your Target Client by Lori Nordstrom Have you ever been to an archery shoot and watched the painstaking steps the archer follows before letting loose his or her arrow? Carefully, the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his […] Written by Lori Nordstrom December 11, 2012December 11, 2012
Business Marketing Pricing and the “Apple Experience” I just downloaded The Apple Experience to — as you might guess — my iPad. As a certified Macaholic, I was intrigued by Carmine Gallo’s new book title that promised to reveal “Secrets to Building Insanely Great Customer Loyalty.” I wanted to hear what Gallo had to say because I’m finding it increasingly difficult to […] Written by Ann Monteith December 4, 2012December 4, 2012
Business It Starts With the Consultation by Lori Nordstrom :: www.phototalkforum.com A consultation is a very important step in making sure you and your client are on the same page and thus avoiding misunderstandings or disappointments that will mar your client’s experience with you. Consultation time is designed to give your client the opportunity to ask questions and get all fears, […] Written by Lori Nordstrom November 27, 2012November 27, 2012
Business Working With Tweens by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API At our Real Life Studios location we tend to offer several fund-raising partnerships with small sports or teen organizations in our area. These are great partnerships. They not only allow us to raise money for non-profit children-based groups, but they also allow us to bring new […] Written by Mary Fisk-Taylor November 13, 2012November 13, 2012
Business Marketing Have a Successful Promotion (nearly) Every Time by Sarah Petty As small business owners we only have so many hours in our days. We’re already stretched too thin. So when we come up with a great marketing idea for our small business, we run full force ahead, throwing everything we have into it. We don’t have time to assess the pros and […] Written by Sarah Petty November 6, 2012November 6, 2012
Business Turning an Initial Phone Call into a Guaranteed Sale by Kay Eskridge CPP, M. Photog.,Cr A potential client is on the line . . . what’s your next move? First of all, congratulations are in order as some form of your marketing (word of mouth, print advertising, partnership marketing, social networking site, etc.) has done its job and a prospect has found you. They […] Written by Kay Eskridge October 23, 2012October 23, 2012
Marketing Maximizing Your Promotional Copy by Mark Weber, M.Photog.Cr, Cr., MEI, CPP When it comes to writing copy, most people freeze up because they are not born copywriters. As photographers, our words come through a visual media instead. So where do you start? Let’s take a look at the key elements for successful back copy and break them down. Attention-getting […] Written by Mark Weber October 16, 2012October 16, 2012
Business Technology Is it a Bird? Is it a Plane? No!! It’s Digital Art! by Melissa Gallo If you are reading this article you are most likely on the cutting edge of artistic expression. The digital art world is a whole new arena in which to enact our artistic dreams. We can now twist, turn, crop, distort, colorize, fade and stretch our photos and artwork in ways unheard of […] Written by Melissa Gallo October 10, 2012October 10, 2012
Business Building a Relationship and Developing a Strategy for a Unique Client Experience by Lori Nordstrom :: www.phototalkforum.com From the very first phone call, it is important to begin building a relationship with your client. Let the client hear the smile in your voice. Ask lots of questions and be sincere in getting to know your client. Ask for details about their children and their family. Ask how […] Written by Lori Nordstrom September 25, 2012September 25, 2012
Business Technology Feeling Disorganized? There’s Some Apps For That! By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Staying organized is one of the most challenging aspects of being a small business owner. Because few small businesses require that the owner wear as many hats simultaneously as a photography studio owner, good organizational tools are worth their weight in gold. Two of the best apps […] Written by Ann Monteith September 18, 2012September 18, 2012
