Business Is Your Small Business Worth Every Penny? By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price is no longer a sticking point with your clients. And it all starts with these five ingredients. Ingredient 1 – Brand It’s nearly impossible to charge what you’re worth without […] Written by Sarah Petty April 17, 2012April 17, 2012
Business Building a Strong Business: Part Three Tips On Improving Your Marketing Plan By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. A plan for your marketing is a key element of your business plan (read more about preparing a business plan in Part One), but it cannot be completed until you have established your products and prices (read more about pricing in […] Written by Judy Grann April 4, 2012April 4, 2012
Polls Online Education Poll Results The results are in from our online photography education poll and the clear winner is Creative Live! Coming in at a close second is Clickin Moms and third place goes to PhotoVision. A big thanks to everyone who voted! We really enjoyed reading your comments and look forward to posting our next poll. Here is […] Written by Marathon Press April 2, 2012April 2, 2012
Polls Where is the Best Place to Find Online Photography Education? Where do you go to find online education? Is it a specific forum? A blog? Place your vote and tell us why you like it in the comments below. Where the best place to find online photography education? Written by Marathon Press March 28, 2012March 28, 2012
Technology What’s New About the NEW iPad? A Product Review by Jed Hypes Marathon’s Systems Administrator With the newly designed Dual-core Apple A5X powering the new iPad, photographers can become a lot more mobile. Adobe Photoshop presently is available for the iPad 2, but it’s limited to 5 x 5 inch output. With a display resolution of 2048×1536 on the New iPad, […] Written by Marathon Press March 22, 2012March 22, 2012
Business Building a Strong Business: Part Two Creating and Pricing Products By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. The next business fundamental is to create product opportunities for clients and to price them profitably. A-La-Cart Products Start by determining the time and materials required to create each individual portrait size you sell, as if you were going to sell only one […] Written by Judy Grann March 8, 2012March 8, 2012
Polls What is the One App You Can’t Live Without? Whether it helps keep you organized or it’s just for fun, we would like to know what your favorite app is. Make your selection and tell us why you like it. What is the number one app you can’t live without? Written by Marathon Press February 29, 2012February 29, 2012
Marketing The Brave NEW World of Direct Mail If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […] Written by Marathon Press February 22, 2012February 22, 2012
Social Media Social Media… Where Does It Fit? Social media has become a game changer for many retailers. Some have gone as far as slashing their traditional advertising budgets to the bone, electing instead to rely almost entirely on social networks to carry their company’s marketing message. Sounds good, doesn’t it? All that money saved… let your clients do the talking for you… […] Written by Marathon Press February 16, 2012February 16, 2012
News/Notes PhotoPro Network Honors Sherri Peterson Sherri Peterson, Marathon’s Director of Customer Service, thought she was on a routine assignment to oversee a Marathon booth during the tradeshow at the recent PhotoPro Expo in Kentucky. It wasn’t until she heard PPN PresidentDavid Ziser call her name to come to the podium to receive a “Special Presidential Award” that she realized that this […] Written by Marathon Press February 14, 2012February 14, 2012
