Holidays Marketing Photography Education How to Promote Family Sessions Close to Christmas As Christmas draws near, many photographers slow down or assume it’s too late to book more sessions—but in reality, this is a golden opportunity. Plenty of families are just now realizing they want updated photos for cards, gifts, or to document the season. With the right approach, you can fill your calendar, make some extra income, […] Written by Mark Weber October 28, 2025June 26, 2025
Business Marketing Photography Education How to Get Your Photographic Business Ready for 2026! It’s October, and while we still have the fourth quarter and holiday seasonality ahead of us, NOW is the time to be thinking about things you may want to do at the start of the new year. Why? Because time flies when you’re having a good time, and you’re hoping to be very busy leading […] Written by Skip Cohen October 23, 2025September 22, 2025
Business Marketing Photography Education The Sweetest Fundraiser You’ll Ever Offer If you’re looking to add a creative fundraiser into your marketing plan? Cones & Canines pet sessions allow you to create irresistible content, raise money for an animal rescue or shelter, and create an experience for pet owners they will never forget. The Cones and Canines Event I partnered with a local business who offered a space […] Written by Lisa Francescon October 21, 2025July 15, 2025
Photography Photography Education How an Award Winning Image was Inspired by a Costume Advertisement I run a full time portrait studio focusing on families, children, high school seniors since 2011. And although I absolutely love my clients, I also crave to grow as a professional photographer and participate in print competitions. One of the things I did early on was join Professional Photographers of America. I am so grateful […] Written by Melissa Kelly October 16, 2025October 16, 2025
Business Holidays Inspiration Photography Education How to Have a Successful Santa Photography Campaign Santa photo sessions can absolutely be worth doing, but their success depends on how well you plan, market, and execute them. There are a couple of different Santa session styles. 2. The kind that are all about the experience. There is plenty of time allowed with an experienced and skilled Santa for the ultimate experience. The […] Written by Mark Weber October 14, 2025October 2, 2025
Inspiration Time to Step Out of the Mañana Mode Stop waiting for Friday, for summer, for someone to fall in love with you, for life.Happiness is achieved when you stop waiting for it and make the most of the moment you are in now.Unknown Now and then there’s a quote that just hits home. In my case it’s the way I used to live […] Written by Skip Cohen October 9, 2025October 9, 2025
Photography Photography Education Techniques Painting with Motion: Behind My Boston Marathon Image “Runny Colors” Boston Marathon – April 2023, Mile 6, Framingham, MAImaging Excellence | PPA Monthly Merit Image ReviewPlatinum Medal | PPA International Photographic Competition 2024 On a cold, rainy April day in 2023, I stood at Mile 6 of the Boston Marathon in my hometown of Framingham, MA—raincoat on, gear soaked, eyes locked on the reflective puddles […] Written by Paula Swift October 7, 2025July 9, 2025
Inspiration Photography Photography Education How to Challenge Yourself to Do Something Photographically Different Even the most seasoned photographers can fall into routines—shooting the same subjects, using familiar gear, or editing with a tried-and-true formula. Comfort can be rewarding, but it can also become a creative plateau. Challenging yourself to do something photographically different isn’t just a way to keep things fresh—it’s a vital practice for growth and discovery. […] Written by Mark Weber October 2, 2025June 26, 2025
Business Holidays Marketing Photography Education Time to Think About Your Holiday Card for 2025! At least once a year, I do my best to remind you about one of the easiest and most effective marketing tools you have: holiday cards. Many of you offer holiday cards to your clients, but I’m writing about your personal card for this year. There are many of you who just don’t get it. […] Written by Skip Cohen September 30, 2025August 19, 2025
Business Holidays Marketing Photography Education The Hidden Value of Gift Cards: Why Every Business Should Offer Them In a world where convenience often drives purchasing decisions, gift cards have become a staple of modern commerce. Whether tucked into a birthday card, sent via email, or used as a holiday stocking stuffer, gift cards offer a flexible and popular option for consumers. But if you’re a business owner, you might be wondering—are they […] Written by Mark Weber September 25, 2025September 22, 2025
