Business Marketing Four Key Components to Marketing Intro by Skip Cohen As photographers, most of you consider yourself an artist. By definition, that means you’re more of a right-brained creative type than left-brained detail and operationally focused. But here’s the key, you need to respect everything it takes to build your business. In this post from Chamira Young’s archives, she shares four […] Written by Chamira Young September 9, 2019September 9, 2019
Business Marketing Are You Stuck in Analysis Paralysis? Intro by Skip Cohen This could be my most favorite archived post of the year, and it’s all thanks to Nicole Begley. And, the reason it hits home so hard is the situation she describes is so familiar to all of us! Even Nicole’s challenge with Instagram parallels my own situation of doing everything BUT […] Written by Nicole Begley August 21, 2019August 21, 2019
Business Marketing Ramping Up for Fall Seasonality It’s August, and we’re only weeks away from business changing and the seasonality of the fall, leading us right into the holiday season. So, this is a very short post today, but loaded with ideas to help you finetune your marketing and business so that you don’t just finish the surviving but thriving! What are […] Written by Skip Cohen August 14, 2019August 14, 2019
Business Marketing Creating an Unforgettable Identity Intro by Skip Cohen Sarah Petty is back this week with five solid tips to help you create a stronger brand, and brand-building I one of my favorite topics to write about. Most of you are a flying solo. You don’t have a huge marketing team – YOU are your brand. At the same time […] Written by Sarah Petty August 12, 2019August 12, 2019
Business Marketing Stop Under-Estimating the Value of Your Phone Intro by Skip Cohen Rob Nowell hits another one out of the park with today’s post! We live in an impersonal world with everybody on a quest for new and faster ways to communicate. That’s given everyone, including your clients, the ability to have the kind of reach only magazines and newspapers had a decade […] Written by Robert Nowell August 7, 2019August 7, 2019
Business Marketing Life Without a Blog? Not Recommended! We recently shared a post from Chamira Young about the importance of your website. It’s a critical component for business today, but I want to go a step further – you need a blog. Before any of you roll your eyes at the concept, hear me out. Sure, you can build a business without a […] Written by Skip Cohen July 31, 2019July 31, 2019
Business Marketing Is Your Website Game ALL that It Can Be? Intro by Skip Cohen Finding this post in Chamira Young’s archives, it’s so on point with what’s become one of the most significant components of your business – your website. In today’s social media world, it’s the equivalent of a brick and mortar building going back just a few years ago. Anybody can have a […] Written by Chamira Young July 29, 2019July 29, 2019
Business Marketing Getting the Most Out of Social Media Intro by Skip Cohen There are still too many of you who don’t put enough “social” into your social media efforts. Sure, you’re out there posting and sharing, but to Sarah Petty’s point in today’s post, you’re not making your investment personal. You’re not building a relationship, just trying to influence awareness and sales. Well, […] Written by Sarah Petty July 24, 2019July 24, 2019
Business Marketing Why You Need a Website Intro by Skip Cohen There are so many reasons you need a website, and I’m always surprised when I meet an artist who still thinks they can get by with just a Facebook page. Well, it’s simply not enough, and this post from Chamira Young hits on three key ingredients to building a stronger website, […] Written by Chamira Young July 15, 2019July 15, 2019
Business Marketing Rules to Live By as a Small Business Owner Intro by Skip Cohen The fun of so much of the wisdom Sarah Petty shares goes well beyond photography. In fact, today’s post applies to ANY small business. Your strategy for going beyond surviving and thriving is dependent on consistently exceeding client expectations and making yourself habit-forming! All of you have dreams of growing, profitability, […] Written by Sarah Petty July 8, 2019July 8, 2019