Business Marketing Target Marketing to Build Long-Term Success Intro by Skip Cohen If Walden Coaching isn’t on your radar, it’s time you made a change. Beverly and Tim Walden are artists, photographers, educators and most important walk the talk with everything they teach/coach in marketing. Based out of Louisville, KY they’ve built a successful business of loyal clients. As Tim once told me […] Written by Beverly Walden December 30, 2019December 30, 2019
Business Marketing Listening to the Market “Don’t find customers for your products, find products for your customers.” Seth Godin Volumes have been written about marketing, consumer trends, price-points, seasonality, targeting your audience, demographics, social media, branding, and the list goes on and on. Seriously, if you started reading every book that’s ever been written on the topics, you’d never get your […] Written by Skip Cohen December 23, 2019December 23, 2019
Business Inspiration Marketing Staying Focused and Hanging on Tight Intro by Skip Cohen Suzette Allen and I have known each other for a lot of years, but it’s only in the last four or so that we became good friends. It’s all the result of finding quality time together and going beyond business meetings and those quick conversations we all have at conventions. In […] Written by Suzette Allen December 5, 2019December 5, 2019
Business Marketing Standing Out in the Market – Part Two Intro by Skip Cohen This is the second part of Bryan Caporicci’s post to help you think through things you can do to stand out in the marketplace. But unlike the first half of this two-part post, Bryan’s moving away from online and into the offline space. Building your brand is about both your online […] Written by Bryan Caporicci November 27, 2019November 27, 2019
Business Marketing Standing Out in the Market – Part One Intro by Skip Cohen Bryan Caporicci and I initially met many years ago through social media. As the online friendship grew, just like his recommendation here, getting to know each other offline added a new element to our relationship. More members of the Sprouting Photographer team came into the circle, and I got to know […] Written by Bryan Caporicci November 25, 2019November 25, 2019
Business Marketing Are You Staying Relevant? Intro by Skip Cohen Every small business is fighting to be relevant these days. And, just when it seems like you’ve figured out the right mix of marketing ingredients trends change and you feel like you’re back to ground zero! If you’re following Bev Walden and Walden Coaching, then you’ve already seen the post I […] Written by Beverly Walden November 13, 2019November 13, 2019
Business Marketing Are You In a Booking Rut? Intro by Skip Cohen There’s so much great content on the Internet, but sometimes you have to do a little mining! Justin and Mary Marantz never slow down, trying to help photographers build a stronger business. They shared this post four years ago, and it’s just as valid today. The seasonality of the fourth quarter […] Written by Justin & Mary Marantz October 21, 2019October 21, 2019
Business Marketing Six Common Denominators Professional Photographers Hate Intro by Skip Cohen Just recently, Chamira Young shared today’s post on her ProPhotographerJourney blog, and I loved it. Why? Well, it couldn’t be more accurate, but even better, it got me thinking about various aspects of my own business. Unlike most of you, I’m not a professional photographer. I know more than I let […] Written by Chamira Young October 2, 2019October 2, 2019
Business Marketing Keeping in Touch With Your Clients “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Recently, while reading a blog post by my good friend, Chamira Young, she talked about the difficulty photographers have keeping in touch with clients after the job is […] Written by Skip Cohen September 30, 2019September 30, 2019
Business Marketing Attracting the Senior Market Intro by Skip Cohen A day rarely goes by that I don’t stop by Sarah Petty’s blog, “Joy of Marketing.” I love the simplicity of her approach to business. It’s based on a foundation of understanding consumer behavior, listening to her target audience, and having outstanding communication skills. Excellent communication skills involve listening/observing just as […] Written by Sarah Petty September 25, 2019September 25, 2019