Marketing Advantage Program Featured in Professional Photographer Magazine
Persnickety Pet Portraits, the latest addition to Ann and Jim Monteith's portrait studio, is the focus of an article appearing in the September issue of Professional Photographer Magazine. The concept was to create an additional income stream for Monteith's Countryhouse Studios by focusing consumer attention on pet photography through a niche business supported by an aggressive marketing plan. To accomplish this, the Monteith's utilized Marathon's Marketing Advantage Program (MAP) which assisted them in developing a comprehensive marketing campaign to address the following marketing needs:
- business identity
- opportunity marketing
- client acquisition
- client education
- boutique packaging
- relationship marketing
- Internet marketing
The Monteith's also benefitted from exclusive benefits reserved for MAP members such as:
- Professional one-on-one review of marketing needs to assure that marketing activities fit the business position today and are relevant to future goals.
- Real savings on all Marathon and BellaGrafica marketing products as well as complimentary services reserved exclusively for MAP members.
- A structure that spreads marketing payments over time, so that you can “pay-as-you-market.” Spread many of the program costs into monthly payments through a points-plus-payment system that assures participants receive significant discounts across the entire Marathon and Bellagrafica line of products.
- Ongoing support by a personal MAP Facilitator, whose primary function is to help keep planning and execution on track and to assure program fees are being used efficiently.
To view a slideshow of the marketing products developed for Persnickety Pet Portraits, click here.
For additional information about Marthon's Marketing Advantage Program, click here.
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