Business Inspiration Photography Education How to Market & Price in Today’s Photographic Market Marketing and pricing are critical pillars of every photography business. You can be the most talented photographer in the world, but without the right marketing strategy and pricing structure, your business won’t thrive. You’ve probably heard the saying, “Not everyone is your customer.” That’s wise advice, though it can feel tough to follow when sessions are slow […] Written by Mark Weber February 19, 2026January 21, 2026
Inspiration Photography Photography Education How Photographic Creativity & Imagination Can Lead to Big Awards When I photographed Mushka, it wasn’t for a competition or a client. It was just a creative day spent with my longtime friend and model, Jackie Apple. I’ve known Jackie for years, and she always brings character and soul to every image. That day, she brought in her two pet rats, and as soon as I […] Written by Laura Dark February 17, 2026October 15, 2025
Inspiration Photography Education Creativity, Depression, and the Winter Slump: A Photographer’s Perspective Hey friends. Melissa Kelly, Master Photog., CPP from Andover, KS here. I want to take a moment to be honest and frank. It’s a new year filled with new possibility. Opportunity awaits around every corner, BUT that also means that January has come and gone. February was gloomy. I know with March there is hope on the horizon. Right now it’s still gloomy, and I long to see the sun warm my face. This happens every January and lasts until about mid-March. There’s a feeling that creeps in, especially if I don’t attend ImagingUSA or we have a hard […] Written by Melissa Kelly February 12, 2026February 9, 2026
Inspiration Photography Education How to Keep a Positive Attitude: STOP Doomscrolling! I’d never heard the expression “doomscrolling” until John Paul Caponigro quoted a National Geographic story on the topic on Facebook a couple of months back. Here’s the backstory and why it’s so relevant: Ever had one of those days where nothing made you happy? My grandmother used to call it waking up on the wrong side […] Written by Skip Cohen February 10, 2026January 21, 2026
Inspiration Photography Photography Education How Dance Photography Led to an Award Winning Image When a local dance school reached out about photographing their upcoming season, I figured it would be a fun challenge. I’d photographed ballet before, but not enough to feel fluent in it. The few times I had tried, I left feeling puzzled. I’d spent hours perfecting the lighting, composition, and exposure, only to have the […] Written by Rich Johnson February 5, 2026October 21, 2025
Business Marketing Photography Education How to Turn Seasonal Easter Sessions into Long-Term Clients Easter is one of the most joyful times of the year to photograph. From pastel colors and blooming flowers to families dressed in their Sunday best, the season practically invites beautiful portraits. But while Easter sessions are a fantastic way to fill your calendar, they can also become a powerful stepping stone to building long-term […] Written by Mark Weber February 3, 2026January 21, 2026
Inspiration Photography Photography Education The Importance of Making Every Wedding You Photograph Unique Our company now photographs about 60% multicultural weddings, but at the time this image was taken, that wasn’t yet the case. We were just beginning to lean into the idea of this being our niche and loving the focus on multicultural and heritage-centered events. This couple was celebrating a blended cultural wedding, with the bride […] Written by Oona Breyer January 29, 2026December 5, 2025
Inspiration Photography Education Photoshop How to Rediscover Creativity Through Fantasy Compositing Queen Mab started as a personal project, a way for me to practice and grow my compositing skills. It had been a while since I created a fantasy composite, and I missed building an image step by step. This wasn’t for a client or a competition. It was just an afternoon spent exploring, letting my imagination […] Written by Laura Dark January 27, 2026October 14, 2025
Business Inspiration Photography Education Time for a Little Respite? I’ve been writing a lot for the Alzheimer’s newsletter here in Florida. My mother, grandmother, and great-grandmother all died from the disease. I’m sharing some of our experiences in the hopes that they’ll help other families dealing with many of the same challenges. One of the most important things for every caregiver to recognize is […] Written by Skip Cohen January 22, 2026December 10, 2025
Business Holidays Inspiration Marketing Photography Education How to Make Valentine’s Day Unforgettable with a Photography Experience For many photographers, this time of year tends to be a little slower. But Valentine’s Day is a golden opportunity you don’t want to miss. It’s the perfect chance to offer couples something unique—a lasting experience that goes far beyond flowers or dinner. Think about the magic you can create capturing the spark of two […] Written by Mark Weber January 20, 2026September 16, 2025
