Photography Blog by Marathon Press

May 15, 2017

Turning Great Service into a Lasting Memory

Intro by Skip Cohen Finding this post in Sarah Petty’s archives got me thinking about so many of my own experiences and special memories. We…

May 10, 2017

Never Stop Believing in Yourself

A few times over the years I’ve shared this quote by Ross Perot: “Most people give up just when they’re about to achieve success. They…

May 8, 2017

Seniors

Intro by Skip Cohen The senior specialty for professional photographers has been one of the fastest growing segments for a number of years. Gone are…

May 3, 2017

4 Powerful Ways To Boost Your Energy Every Day

Intro by Skip Cohen If you’ve followed Tamara Lackey, even for just a few weeks you know she’s one of the few artists and educators…

May 1, 2017

Emotional Marketing

Intro by Skip Cohen This post we’re sharing is a little longer than most, but take the time to read it all! I’ve shared this…

April 26, 2017

Tips on Press Releases

Intro by Skip Cohen The other day we shared some thoughts on becoming your own publicity machine. It takes time and patience, but if you…

April 24, 2017

Becoming Your Own Publicity Machine

Intro by Skip Cohen I’m amazed at how many artists read articles in the local paper and online about their competitors and think that the…

April 19, 2017

Finding the Gaps in Your Market

We're through the first quarter and well into 2017. For most photographers business is picking up and the “season” has started, but that doesn't mean…

April 17, 2017

Building Relationships – The Difference Between Customer and Client

Intro by Skip Cohen Several times over the last few years I’ve written about the importance of building relationships. In fact, there’s an outstanding…

April 17, 2017

Plan Your High School Senior Campaign

Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that…

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Bob Coates (4)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

You’ve Got to Get Started

Bryan Capporicci (5)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

Planning a Vacation – the Five-Week Plan

Chris Wunder (9)

chriswunder@noemail.com

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing.

An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients.

He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.

Speculation Portrait Programs For Preschools and Early Childhood Centers

Justin & Mary Marantz (3)

marantz@noemail.com

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

Emotional Marketing

Lori Nordstrom (9)

lorinordstrom@noemail.com

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

Getting Your Business Started

Michele Celentano (3)

Celentano@noemail.com

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Never Stop Building Your Skill Set

Sarah Petty (14)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

Turning Great Service into a Lasting Memory

Skip Cohen (15)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

The Power of a Hand-Written Note

Tamara Lackey (4)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Pet Photography – At the Top of the List