Business Marketing Are You a Cage-Free Egg? Intro by Skip Cohen “People rarely buy what they need. They buy what they want.” Seth Godin One of the industry’s very best marketing and business writers, educators, and motivators is Sarah Petty. Signed up for everything she shares, I regularly get her emails, and they always track to something useful in helping me think […] Written by Sarah Petty June 22, 2020June 22, 2020
Business Inspiration Stay Calm and Don’t Give Up! Intro by Skip Cohen Every Tuesday Bev Walden sends out a “Tuesday Tidbit,” and each time she’s been inspirational. We’re all feeling the same stress. The pandemic has had a dramatic impact on the business of being a photographer. For that matter, it’s effecting EVERY small-business owner, but this is where faith comes into play. […] Written by Beverly Walden June 15, 2020June 15, 2020
Business Marketing Building a New Foundation in 2020: Part IV – Becoming a Publicity Machine This is Part IV in ideas to help you build a new foundation for your business. Once again, the pandemic created a long list of challenges in maintaining your presence as an artist and business owner. Then, added to the fear of the coronavirus, so many photographers withdrew and, instead of maintaining a presence, disappeared […] Written by Skip Cohen June 10, 2020June 10, 2020
Business Marketing Building a New Foundation in 2020: Part III: Getting Involved in Your Community If there is a positive side to the pandemic, it’s that we’re all in the crisis together. You’re not the only one hunkered down over the last few months. You’re also not the only one frustrated, anxious, bored, impatient and missing contact with friends and clients. That means there’s an opportunity for you to take […] Written by Skip Cohen June 8, 2020June 8, 2020
Business Marketing Building a New Foundation in 2020 – Part II: Your Blog The pandemic has changed everything in the way you do business. As a result, your Internet real estate is more valuable than ever before. Great images are essential to pulling in new clients, but they’re interested in who you are. Social distancing is limiting their contact, but not in cyberspace. While your website is about […] Written by Skip Cohen June 3, 2020June 3, 2020
Business Marketing Building a New Foundation in 2020 – Part I: Your Website The pandemic has changed everything in our lives, especially in business. And, it doesn’t matter if you’re a photographer or any small-business owner. Life has changed, along with consumer trends. Here’s the encouraging part – the building blocks for success are the same as when Corona was just a great beer. You’re all familiar with […] Written by Skip Cohen June 1, 2020June 1, 2020
Charities Marketing Charitable Marketing with Pets Intro by Skip Cohen The top three reasons people hire a photographer in the portrait/social categories are brides, babies, and pets. That’s based on a very old Kodak survey, and up until the pandemic, I don’t believe it’s changed for all these years. However, life is different now, and I believe weddings are going to […] Written by Nicole Begley May 28, 2020May 28, 2020
Inspiration Lifestyle The Good Side of Downtime Intro by Skip Cohen For the first time in our lives, we’ve ALL been thrown into a crisis that has an impact on everybody. It’s especially evident when it comes to downtime. Suddenly we’ve got a ton of it! I love this recent post from Bev Walden because she’s done a great job of putting […] Written by Beverly Walden May 18, 2020May 18, 2020
Business Inspiration The Value of Photography Intro by Skip Cohen This post from Chamira Young’s archives was posted long before the pandemic. It’s a perfect reminder of what we all need to get back to – remembering the value of photography! Needing to hunker down and maintain social distancing only changed one aspect of photography. The ability to capture new memories […] Written by Chamira Young May 4, 2020May 4, 2020
Business Inspiration Tis the Season! Just because we’re in a pandemic, and most of us hunkered down, doesn’t mean Spring seasonality is going to disappear. Mother’s Day, Graduation and Father’s Day are all just around the corner. And, while so many people are feeling the anxiety, the images in your files of past clients is going to be even more […] Written by Skip Cohen April 29, 2020April 29, 2020
