Business Lifestyle Holding Focus The older I get, the more I see a straight path where I want to go. If you’re going to hunt elephants, don’t get off the trail for a rabbit. T. Boone Pickens Welcome to one of my most favorite quotes and it’s incredibly accurate. Think about it for just a second…haven’t you found the longer […] Written by Skip Cohen July 25, 2018July 25, 2018
Business When Everyone Wants Digital Files What Are You Selling? Intro by Skip Cohen In the last few months, Sarah Petty on her Joy of Marketing blog started sharing short videos about marketing and business. At some point, each video becomes a transcript and shared as a blog post. This gem I found in her archives is the perfect post for this time of year. […] Written by Sarah Petty July 23, 2018July 23, 2018
Business Inspiration Marketing Let’s go fishin’ Intro by Skip Cohen Years ago back in my Polaroid days, we had a guest speaker at a marketing meeting, Ed Foreman, a motivational speaker out of Texas. That was over forty years ago and I still remember his advice when it came to sales: “If I can see the world through my client’s eyes, […] Written by Beverly Walden July 18, 2018July 18, 2018
Business Lifestyle Just Say NO! I’m betting there are a lot of you who aren’t old enough to remember Nancy Regan’s “Just Say No” campaign, but running across some old articles the other day I started thinking about the simplicity of that statement, and it seems like a fun way to go with a blog post. Here are some of […] Written by Skip Cohen July 2, 2018July 2, 2018
Business Doing In-Person Sales Without a Studio Intro by Skip Cohen If you’re not following Sarah Petty’s blog, Joy of Marketing, you’re missing a fantastic opportunity. In addition to great topics and relevant advice, she’s been doing video-posts, further expanding her reputation for an incredible focus on education. I grabbed this post from Sarah’s archives because it’s so relevant. It’s estimated that […] Written by Sarah Petty June 27, 2018June 27, 2018
Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
Business Marketing Do You Have a Welcome Packet? Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers having a welcome packet. While many of you have put together folders for your clients, I love the continuity of Nicole’s complete packet. And, the concept certainly isn’t new – […] Written by Nicole Begley June 11, 2018June 11, 2018
Business Marketing How’s Your Vision? I’m still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even passionate about their desire to be a success, but they’ve never taken the time to stop and think about how to achieve their goals directly. I read a lot of […] Written by Skip Cohen June 4, 2018June 4, 2018
Business Marketing Setting Yourself Apart from the Competition Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s continuously focused on ideas to help photographers build a stronger business. In this classic topic from the Joy of Marketing’s archives, […] Written by Sarah Petty May 30, 2018May 30, 2018
Business Marketing The Value of Honest Feedback for Your Marketing Ideas Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content. I found this little gem recently written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the […] Written by Sarah Petty May 21, 2018May 21, 2018
