Business Marketing Developing Partnerships – You’re Not Alone Intro by Skip Cohen In every marketing presentation/workshop, I’ve ever taught, I’ve talked about the importance of partnerships. Partnerships help you extend your reach and reduce your cost of marketing. For example, a Mother’s Day direct mail postcard from Marathon targeting portrait clients could easily partner with a florist and restaurant. The cost would […] Written by Beverly Walden January 10, 2018January 10, 2018
Business Marketing Ready to Attract the Senior Market? Intro by Skip Cohen There’s so much great content out in Cyberspace, and it’s not only free but loaded with actionable ideas to help you build a stronger business. The Joy of Marketing is one of those sites you need to scroll through. While this post is part of Sarah Petty’s blog, it was written […] Written by Sarah Petty January 8, 2018January 8, 2018
Business Marketing Stop Discounting and Undermining the Value of Your Brand Intro by Skip Cohen It’s a challenge, so many of you face – business is slow or a promotion you ran didn’t do as good as you had hoped. The solution is easy, just throw out an offer with a discount and bring the cost down. Right? NOT!!!! The minute you drop your pricing, especially […] Written by Sarah Petty December 27, 2017December 27, 2017
Business Marketing Reducing Your Marketing Costs Years ago I read a great article written by Donald Libey, a terrific strategic planner on the east coast. He wrote about consumer bundling, which was non-competing companies working together to hit a common target. The idea was brilliant and over my years at Hasselblad, we did promotions and advertising with Kodak, Bogen Photo (Now […] Written by Skip Cohen December 20, 2017December 20, 2017
Business Grow Small Business Intro by Skip Cohen Wandering through Sarah Petty’s blog I came across this post from a few years back and it’s so relevant to growing your business. While book reviews aren’t normally something we share on Marathon’s blog, this short post by Sarah will definitely plant some seeds. So much so that I just went […] Written by Sarah Petty December 18, 2017December 18, 2017
Business Is Your Business Culture Intentional or By Default? Intro by Skip Cohen There’s so much outstanding content on the Internet, especially in the archives of some the great business leaders in the photographic community. In this post about your culture by Beverly Walden, she got me thinking about how many of you have just allowed the culture of your business to evolve without […] Written by Beverly Walden December 6, 2017December 6, 2017
Business Adding Value Instead of Discounts Intro by Skip Cohen Over the years I’ve read as well as written about so many different ideas in developing stronger promotions. The key is finding that sweet spot for your target audience without discounting! While I recognize so often price is an issue, I also know so many of you think it’s the ONLY […] Written by Beverly Walden November 29, 2017November 29, 2017
Business Marketing Press Releases and Marketing – Building Stronger Brand Awareness Intro by Skip Cohen We’ve shared a lot about publicity over this past year, but this time of year it’s so worth reminding you again! Bob Coates consistently publishes releases on things he’s doing as a photographer, and this post from his archives takes us back a few years, but the concept has no expiration […] Written by Bob Coates November 27, 2017November 27, 2017
Business Marketing A 5-Step Formula to Market Yourself as a Photographer – Part Two Intro by Skip Cohen We shared Part 1 of Bryan Capporicci’s post previously. Well, now it’s time to be even more specific as he shares a very specific 5-step approach to developing a plan to market your business. As you read each step, take the time to pause and look at your business now. Look […] Written by Bryan Caporicci November 15, 2017November 15, 2017
Business Why Not Just Pick Up the Phone? by Skip Cohen “We tweet, we text, we e-mail. Everybody’s chatting, but is anybody listening? Why America needs to revive the vanishing art of conversation. We need to talk.” That was the headline of a story by David Dudley in AARP magazine at least four years ago. So imagine what it’s like today! One of my […] Written by Skip Cohen November 8, 2017November 8, 2017