Business Marketing Sometimes Less is More in Communication In 1988, Howard Baker was President Reagan’s Chief of Staff and an avid photographer shooting Hasselblad, Nikon and Leica. As a Hasselblad shooter, we had invited him to lunch and he ended up turning the tables on us suggesting, “Why don’t you come to my house?” Well, “my house” was the Whitehouse. During our visit, I […] Written by Skip Cohen September 8, 2015September 8, 2015
Business Charities Marketing Paws for the Cause – Charitable Marketing For Your Photography Studio Charitable marketing can be a great way to promote your photography business in your local community and add revenue to your bottom line. We have many charitable marketing partnerships at our photography studios, but one of our VERY favorites and most profitable is our pet promotion. Several years ago we decided to partner with our […] Written by Mary Fisk-Taylor August 25, 2015August 25, 2015
Business Always Be On Time “Never be late. When you’re late, what you’re saying is that your time is more important than the other person’s time. That’s pretty egotistical.” – Alice Cooper I am amazed at how many photographers, especially new ones, have such little respect for time. It’s your most valuable commodity and it’s just as important to everyone else. Obviously, […] Written by Skip Cohen August 18, 2015August 18, 2015
Business News/Notes Tim Tadder: Creating Stunning Commercial Photography Marketing Tim Tadder is an incredibly talented commercial photographer located in California. Recently, Heidi Volpe of aPhotoEditor interviewed him about some promos he had printed at Marathon. See what he had to say about this stunning piece. Who printed it? This was printed by my friends at Marathon Press in Nebraska. Marathon caters to the wedding […] Written by Marathon Press August 4, 2015August 4, 2015
Business Technology Love Birds: Couples Photography Couples photography can be so romantic. You can feel the love and passion in the way a couple holds hands or kisses each other. But, if you’re not careful, couples photography can also be cutesy and cheesy. Melinda Smith gives five great tips that will keep your couples photos romantic and not cliché, in her […] Written by Marathon Press July 28, 2015July 28, 2015
Business Technology Terms For Photographers There is so much to learn when it comes to photography. Lighting, posing, how to run a business and marketing only graze the surface of everything that a photographer needs to know in order to be successful. And with all of this new knowledge comes a lot of strange terminology. To lend a helping hand […] Written by Marathon Press July 21, 2015July 21, 2015
Business Save the Bombs For the Big Stuff I realize that sometimes it’s a really hard thing to do. Out of all the lessons I’ve learned over the course of my career, this is one of the toughest ones for me to follow. Here’s what I’m talking about: You’re at your computer and discover that you’ve just been blasted by someone in a […] Written by Skip Cohen July 14, 2015July 14, 2015
Business The Print Products You Need to Expand Your Photography Business Creating an identity is crucial for any photography business and expertly crafted print products will help you stand out above the rest. Dr. Billy M. has determined that there are five print products that can help any company expand, in his article “Printing success: 5 printed products that can expand your business.” These products are: A […] Written by Marathon Press July 1, 2015July 1, 2015
Business So You Want To Write a Photography Book by Skip Cohen There are hundreds of books available on how to be an author and I hear comments over and over from photographers who want to write a photography book. I have been incredibly fortunate in my career and written six books, all with co-authors. Don Blair, Bambi Cantrell, Joe Buissink and Scott Bourne […] Written by Skip Cohen June 23, 2015June 23, 2015
Business Five Important Reasons to Become a School Photographer By Chris Wunder, Cr.Photog. If you’re looking for a great add-on profit center for your studio business, consider Underclass School Photography. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and often end by early afternoon. This is typically the […] Written by Marathon Press June 16, 2015June 16, 2015
