Business Save the Bombs For the Big Stuff I realize that sometimes it’s a really hard thing to do. Out of all the lessons I’ve learned over the course of my career, this is one of the toughest ones for me to follow. Here’s what I’m talking about: You’re at your computer and discover that you’ve just been blasted by someone in a […] Written by Skip Cohen July 14, 2015July 14, 2015
Business The Print Products You Need to Expand Your Photography Business Creating an identity is crucial for any photography business and expertly crafted print products will help you stand out above the rest. Dr. Billy M. has determined that there are five print products that can help any company expand, in his article “Printing success: 5 printed products that can expand your business.” These products are: A […] Written by Marathon Press July 1, 2015July 1, 2015
Business So You Want To Write a Photography Book by Skip Cohen There are hundreds of books available on how to be an author and I hear comments over and over from photographers who want to write a photography book. I have been incredibly fortunate in my career and written six books, all with co-authors. Don Blair, Bambi Cantrell, Joe Buissink and Scott Bourne […] Written by Skip Cohen June 23, 2015June 23, 2015
Business Five Important Reasons to Become a School Photographer By Chris Wunder, Cr.Photog. If you’re looking for a great add-on profit center for your studio business, consider Underclass School Photography. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and often end by early afternoon. This is typically the […] Written by Marathon Press June 16, 2015June 16, 2015
Business How to Build a Happy Work Place Whether your photography business is small or large, the atmosphere within your studio is crucial to how your business runs. If your employees aren’t happy, your customers will feel the tension in the atmosphere and will become uncomfortable working with you. Eric Michaels gives seven things he believes to be crucial to a great company […] Written by Marathon Press June 9, 2015June 9, 2015
Business Marketing Social Media Technology What Does Your “About Page” Really Say About You as a Photographer? by Skip Cohen You should consider your About Page as one of the two most valuable pieces of real estate on your photography website with number two being your gallery pages. Stop wasting that space with information that could put a rock to sleep! You need to show your clients your heart, passion and the […] Written by Skip Cohen May 26, 2015May 26, 2015
Business 25 Great Tips on Landscaping Spring is finally here! While doing your indoor spring-cleaning, don’t forget about the area of your photography business that gives your clients their first impression. Spend some time outdoors and create an inviting and cheerful storefront with colorful flowers and plants. Here is a great article we found from HGTV with advice on landscaping. This information can […] Written by Marathon Press May 12, 2015May 12, 2015
Business Mark's Marketing Moment Marketing Creativity and Branding by Mark Weber, M.Photog.Cr, M.Artist, CPP Summer is just about upon us and it’s hard to believe there’s only 6 months left in the year. It seems like there is never enough hours in a day to get everything done, so for many people that means some things get neglected including marketing. That is where […] Written by Mark Weber June 5, 2014June 5, 2014
Business Mark's Marketing Moment Isn’t It Time to Get Inspired? by Mark Weber, M.Photog.Cr, M.Artist, CPP What is your reason for getting up in the morning? What gets you motivated to do what you do? Be who you are? Go that extra mile? That’s what May’s Marketing Moment is about. One of the hardest parts of being a small business entrepreneur is finding the ability […] Written by Mark Weber May 7, 2014May 7, 2014
Business Mark's Marketing Moment Marketing How to Start Marketing Plus More Freebies! by Mark Weber, M.Photog.Cr, M.Artist, CPP Hello from the sunny headquarters of Marathon Press! Spring is showing up everywhere and it’s the start of a new season. I often get asked by studios where they should start with their marketing. There is a lot of confusing advice out there, so I created a video addressing things […] Written by Mark Weber April 7, 2014April 7, 2014
