Business Mark's Marketing Moment Marketing How to Start Marketing Plus More Freebies! by Mark Weber, M.Photog.Cr, M.Artist, CPP Hello from the sunny headquarters of Marathon Press! Spring is showing up everywhere and it’s the start of a new season. I often get asked by studios where they should start with their marketing. There is a lot of confusing advice out there, so I created a video addressing things […] Written by Mark Weber April 7, 2014April 7, 2014
Business Mark's Marketing Moment Marketing Technology Kick-start Your Marketing + Get a Freebie by Mark Weber, M.Photog.Cr, M.Artist, CPP It’s almost Spring. Do you know where your marketing is? This month’s animation will give you a few tidbits of information to help kick-start your marketing. Watch for “clues” on how to get started on the right track and information on the changes you need to make in order to […] Written by Mark Weber March 7, 2014March 7, 2014
Business Get Your Photography Business Organized After the dust settles on the busy holiday season at Sarah Petty Photography, I’m a little burned out and ready to put down the camera for a few weeks. I think it’s completely natural and it’s not something I’m ashamed to admit. The holiday season is ROUGH both physically and emotionally. Here are 3 things […] Written by Sarah Petty February 4, 2014February 4, 2014
Business Technology 3,2,1 Backup! Your livelihood depends on digital files, so you’d best be prepared for when (not if) something goes wrong. Making sure you have multiple copies of each file is a start, but how and where you store those copies is just as important. A common backup strategy is the 3-2-1 system: Keep 3 copies of every important file: […] Written by Jerry Weiner January 25, 2014January 25, 2014
Business Marketing What to Consider When Rebranding Your Business by Sarah Higgins, Marketing Project Manager When I first came to H&H last summer, I found a photo lab with a multi-colored, old-style logo on the side of the building. I almost turned around before the first interview. Thus, the power of branding. Branding tells the consumer so much about a company. Are you traditional, modern, […] Written by Sarah Higgins January 9, 2014January 9, 2014
Business Marketing The World’s Best Business Card… Seriously! by Bruce and Josh Hudson Greetings and Happy New Year all you Photographic Entrepreneurs out there, Bruce and Josh Hudson here! With the end of 2013 and the beginning of 2014 upon us, a lot of goal setting and resolutions come to mind for everyone. For us as business owners, it’s time to reflect on […] Written by Bruce Hudson January 5, 2014January 5, 2014
Business Marketing The Importance of Education — See for Yourself at Imaging USA! There are a ton of talented photographers out there. All you have to do is Google search the word “photographers” and it’s amazing the talent you’ll find. Now put yourself in the shoes of your potential customer. Can you imagine how confusing it must be for the public to choose a photographer? Who do you […] Written by Marathon Press December 22, 2013December 22, 2013
Business Technology The App of All Apps by Mark Weber, M.Photog.Cr, M.Artist, CPP I am a lousy typist. I am forever committed to the pinky, middle finger and thumb method of hunting and pecking. I look at some of my colleagues who can fly through the keyboard with eyes fixated on their monitor, able to seemingly think the words right onto their […] Written by Mark Weber December 6, 2013December 6, 2013
Business Marketing It’s All About Cash Flow and Sometimes Cash Flow Sucks! by Bruce and Josh Hudson Let’s face it, in business it’s all about cash flow. Overhead or your monthly fixed costs relentlessly march on despite your sales volume. You’d think it would be easier – sales minus fixed and variable costs (cost of goods sold) equals profit. So you must continually generate enough cash flow […] Written by Bruce Hudson November 22, 2013November 22, 2013
Business Mark's Marketing Moment Marketing Start Planning Now For the First of the Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Now is an important time of year to start planning your marketing strategies for the new year. I know how hard it is to think beyond Thanksgiving, Christmas and New Year, but it is imperative that you have a strategy heading into the first 90 days of 2014. Chances are […] Written by Mark Weber November 8, 2013November 8, 2013
