Business Marketing Experiencing vs. Explaining Intro by Skip Cohen There’s so much great information available on the Internet, and Bev Walden needs to be on your radar! In her weekly “Tuesday Tidbits” email two weeks ago, she wrote about the importance of emphasizing the experience in the selling process rather than explanations of the finished products themselves. I’ve attended a […] Written by Beverly Walden October 19, 2020October 19, 2020
Business Inspiration Marketing Just Shake It off I published a big part of this post at the beginning of the year on my own blog. It was the start of the traditional “slow season,” and photographers were split down the middle – half worried about dealing with the business’s downturn and the other half wanting to kick back, relax, and start thinking […] Written by Skip Cohen September 21, 2020September 21, 2020
Business Marketing Making Time for a Non-Plan Plan Intro by Skip Cohen Sarah Petty is without question a leader in marketing education and, more important, inspiration in our industry. Everything she writes and talks about in her podcasts gets me thinking about something I could be doing better. The post below was an email to me about a recent podcast she was doing. […] Written by Sarah Petty September 14, 2020September 14, 2020
Business Marketing Five Essential Ingredients for a Photography Business Intro by Skip Cohen Robert Nowell, together with Bryan Caporicci and I have been friends for a long time. Our friendship was born out of respect for the way they both work to help the imaging community and the attention given to their own clients. There’s a new norm the pandemic has created in photography, […] Written by Robert Nowell September 2, 2020September 2, 2020
Business Marketing Do You Stand Out as a Brand and a Business? I shared the post below recently on my own blog and wanted to share it here on Marathon’s because it’s so important. The pandemic has put all of us in the same boat – business has slowed down. For many of you, it’s almost disappeared, and you’ve taken the need to hunker down to apply […] Written by Skip Cohen August 17, 2020August 17, 2020
Business Marketing Writing an Effective Email Campaign – Part Two Intro by Skip Cohen In the previous post, we shared ten different ideas for an email campaign to promote your business. Just because everyone is hunkered down, doesn’t mean you should as well, especially when it comes to ideas to rebuild your business. Bryan Caporicci continues sharing ideas to help you create more effective campaigns, […] Written by Bryan Caporicci August 12, 2020August 12, 2020
Business Marketing Writing an Effective Email Campaign – Part One Intro by Skip Cohen Bryan Caporicci and I have been friends for a long time. That friendship grew out of respect for the way he looks at the market. As a wedding photographer, he never slows down on finding ways to support his clients better. But the pandemic has changed all the rules, and what […] Written by Bryan Caporicci August 10, 2020August 10, 2020
Business Marketing Fixing Your Photography Marketing NOW! – Part Three By Skip Cohen Sarah Petty wraps up this series with two more outstanding points. First, while you might bracket a particularly difficult shot on the exposure, you can’t bracket marketing. You can’t randomly throw things out there without a plan, and honestly expect good results. And while you might hit it lucky with some aspect […] Written by Sarah Petty August 3, 2020August 3, 2020
Business Marketing Fixing Your Photography Marketing NOW! – Part Two Intro by Skip Cohen Sometimes we split up articles in multiple posts because they’re too long. Other times it’s because each component is so important and deserves to be in its own spotlight. This marketing article, thanks to Sarah Petty, is being shared in three parts because each component is critical to building a more […] Written by Sarah Petty July 30, 2020July 30, 2020
Business Marketing Fixing Your Photography Marketing – NOW! – Part One Intro by Skip Cohen There’s so much great content on the Internet, starting right here with what we share on Marathon’s blog. Sarah Petty is a regular contributor, and she recently shared a post, “Five Ways to Fix Your Photography Marketing Right Now.” I’m going to share each of the five ways in the next few […] Written by Marathon Press July 27, 2020July 27, 2020
