Business Marketing A Look at Email Marketing Intro by Skip Cohen Email marketing is certainly not a new concept. In fact, this blog post from Nicole Begley’s archives is eight years old! And as much as things have changed, some things NEVER change. Today, because of the pandemic, the importance of email marketing has never been more critical. It’s also never been […] Written by Nicole Begley December 28, 2020December 28, 2020
Business Marketing Partnership Marketing – Perfect to Rebuild Your Business Intro by Skip Cohen Nicole Begley’s archives are loaded with excellent content to help you raise the bar not only on your skillset but in brand awareness and marketing. While the post went back years ago, partnership marketing is a perfect direction to take RIGHT NOW! Everyone’s business has suffered as a result of the […] Written by Nicole Begley December 14, 2020December 14, 2020
Business Marketing The Top “Pains” Photographers Deal With Intro by Skip Cohen I love this recent post from Chamira Young’s blog, The Pro Photographer Journey. But what I appreciate the most is how easy it is to counter each challenge from consumers she wrote about. When I say easy, it’s merely to point out it’s not rocket science, but it is labor-intensive, and […] Written by Chamira Young November 30, 2020November 30, 2020
Business Marketing The Clock is Ticking! The pandemic has changed so many things in business and our lives, but it’s also created some exciting opportunities for photographers willing to step up and be leaders. Because we’ve all been hunkered down for the last nine months, I’m convinced that photography is going to play a more significant role than ever before, in […] Written by Skip Cohen November 9, 2020November 9, 2020
Business Inspiration Marketing Fine-tuning Your Focus Intro by Skip Cohen One of the highlights I’ve enjoyed through the pandemic is Bev Walden’s Tuesday Tidbits emails. Each one has hit home and gotten me to think differently about some aspects of my business, as well as yours. If you’ve followed Bev and Tim Walden for even the shortest amount of time, then […] Written by Beverly Walden November 5, 2020November 5, 2020
Business Marketing Learning Five Simple Copywriting Rules…or Fail Intro by Skip Cohen The most challenging form of communication is the written word. In fact, it’s one of the key reasons we all see so many battles in many of the Facebook forums. Disagreements come up, and people often turn into trolls, not because they’re want to be hurtful, but because they ignore the […] Written by Bryan Caporicci November 2, 2020November 2, 2020
Marketing Social Media Technology Adding Video Components to Your Website Intro by Skip Cohen I get it, you’re a photographer, and if you wanted to be in the video business, you’d have worked to be a videographer, but here’s the point I want to make with a little help from Chamira Young’s archives. Video adds a more personal touch to your website and demonstrates your […] Written by Chamira Young October 29, 2020October 29, 2020
Business Marketing Experiencing vs. Explaining Intro by Skip Cohen There’s so much great information available on the Internet, and Bev Walden needs to be on your radar! In her weekly “Tuesday Tidbits” email two weeks ago, she wrote about the importance of emphasizing the experience in the selling process rather than explanations of the finished products themselves. I’ve attended a […] Written by Beverly Walden October 19, 2020October 19, 2020
Business Inspiration Marketing Just Shake It off I published a big part of this post at the beginning of the year on my own blog. It was the start of the traditional “slow season,” and photographers were split down the middle – half worried about dealing with the business’s downturn and the other half wanting to kick back, relax, and start thinking […] Written by Skip Cohen September 21, 2020September 21, 2020
Business Marketing Making Time for a Non-Plan Plan Intro by Skip Cohen Sarah Petty is without question a leader in marketing education and, more important, inspiration in our industry. Everything she writes and talks about in her podcasts gets me thinking about something I could be doing better. The post below was an email to me about a recent podcast she was doing. […] Written by Sarah Petty September 14, 2020September 14, 2020
