Business Marketing In Retrospect: Reflecting on the New Year Intro by Skip Cohen As I wandered through Chamira Young’s archives, I couldn’t help but be struck by the irony of her reflections on the new year ahead. At the time, all of us were looking forward to a clean slate and new year of growth. We had no idea what was coming, let alone […] Written by Chamira Young July 13, 2020July 13, 2020
Business Marketing Educating Your Clients From the First Call Intro by Skip Cohen There’s so much helpful content in the archives of different websites and blogs. Out for a scroll this week, I stumbled on this one from Robert Nowell. Written in 2014, it’s more relevant than ever! The pandemic has changed the approach to everything we do, especially in sales for photographers. It’s […] Written by Robert Nowell June 29, 2020June 29, 2020
Business Marketing Why Your Headshot is So Important Intro by Skip Cohen I found this post in Chamira Young’s blog, and it’s such a key element to giving your About page more impact. Seriously, what does it say about you as a professional photographer if your headshot looks like it was taken by your kids or a bad selfie? Imagine a great chef […] Written by Chamira Young June 24, 2020June 24, 2020
Business Marketing Are You a Cage-Free Egg? Intro by Skip Cohen “People rarely buy what they need. They buy what they want.” Seth Godin One of the industry’s very best marketing and business writers, educators, and motivators is Sarah Petty. Signed up for everything she shares, I regularly get her emails, and they always track to something useful in helping me think […] Written by Sarah Petty June 22, 2020June 22, 2020
Business Marketing Building a New Foundation in 2020: Part IV – Becoming a Publicity Machine This is Part IV in ideas to help you build a new foundation for your business. Once again, the pandemic created a long list of challenges in maintaining your presence as an artist and business owner. Then, added to the fear of the coronavirus, so many photographers withdrew and, instead of maintaining a presence, disappeared […] Written by Skip Cohen June 10, 2020June 10, 2020
Business Marketing Building a New Foundation in 2020: Part III: Getting Involved in Your Community If there is a positive side to the pandemic, it’s that we’re all in the crisis together. You’re not the only one hunkered down over the last few months. You’re also not the only one frustrated, anxious, bored, impatient and missing contact with friends and clients. That means there’s an opportunity for you to take […] Written by Skip Cohen June 8, 2020June 8, 2020
Business Marketing Building a New Foundation in 2020 – Part II: Your Blog The pandemic has changed everything in the way you do business. As a result, your Internet real estate is more valuable than ever before. Great images are essential to pulling in new clients, but they’re interested in who you are. Social distancing is limiting their contact, but not in cyberspace. While your website is about […] Written by Skip Cohen June 3, 2020June 3, 2020
Business Marketing Building a New Foundation in 2020 – Part I: Your Website The pandemic has changed everything in our lives, especially in business. And, it doesn’t matter if you’re a photographer or any small-business owner. Life has changed, along with consumer trends. Here’s the encouraging part – the building blocks for success are the same as when Corona was just a great beer. You’re all familiar with […] Written by Skip Cohen June 1, 2020June 1, 2020
Charities Marketing Charitable Marketing with Pets Intro by Skip Cohen The top three reasons people hire a photographer in the portrait/social categories are brides, babies, and pets. That’s based on a very old Kodak survey, and up until the pandemic, I don’t believe it’s changed for all these years. However, life is different now, and I believe weddings are going to […] Written by Nicole Begley May 28, 2020May 28, 2020
Business Marketing Optimize your Google My Business Profile, It’s Free I wanted to start by telling you that I’m in the same position as all of you. I’ve been a photographer for over 25 years and never imaged this COVID 19 world. I always started my year with my marketing plan, set our dates, and planned on my calendar to take it from there. I […] Written by Jason Odom April 22, 2020April 22, 2020
