Business Charities Marketing Making the Most of Volunteering as a Photographer Intro by Skip Cohen One of the best ways to separate yourself from the competition is to be involved in the community. In fact, years ago I heard Jay Conrad Levinson (the father of Guerilla Marketing) speak and he talked about giving back to the community as one of the top items on every company’s […] Written by Bob Coates March 27, 2017March 27, 2017
Business Marketing Mother’s Day and Spring Seasonality Intro by Skip Cohen I found this post in Tamara Lackey’s archives, but since Mother’s Day is only a month or so away, it’s so appropriate to share with you now. While it was written several years ago, it’s the perfect reminder of an upcoming opportunity you have as a portrait artist. So many photographers […] Written by Tamara Lackey March 15, 2017March 15, 2017
Business Marketing The Art of Getting Organized Intro by Skip Cohen In a world gone mad with all kinds of ways to track staying organized on your calendar through your iPhone and computer, I’ve found nothing works for me if I don’t write it down manually. In fact, right over my desk is a giant whiteboard with notes about everything I’m working […] Written by Justin & Mary Marantz March 13, 2017March 13, 2017
Business Marketing Color Correction Now Available on Bella Art Prints and Photo Prints Bella Art Prints are the perfect compliment to your beautiful photos. Featuring rich, archival, liquid-based inks and luxurious acid-free papers which achieve an exceptionally wide color gamut, producing greater depth and vibrancy than that attained through the traditional silver halide chemical process. Photo Prints are printed on Pro Photo Paper which is manufactured in Germany […] Written by Marathon Press August 25, 2016August 25, 2016
Business Marketing Be My Guest: Welcoming In Potential Clients Bringing in potential clients and expanding your photography business can be a tough job. There are so many other photographers gunning for the same clients and nowadays everyone thinks they are a photographer with just a click of their smartphones. Don’t get discouraged! Get Creative! One creative marketing technique is the “Be My Guest” card […] Written by Marathon Press August 3, 2016August 3, 2016
Business Charities Marketing How to Plan Your Mini-Session and Events Calendar I love to plan Mini-Sessions and Events in my business. Events are high-energy, lots of fun and bring in quick revenue. Over the years, I have found that the better I plan for my events, the more profitable they are! By careful planning and putting a system in place, my events are very successful. Here […] Written by Lori Nordstrom July 28, 2016July 28, 2016
Business Marketing The Not-So-Secret Weapon Of Customer Service In business, “service” is the name of the game. I’ve written a lot about Customer Service because it’s the strongest weapon you have in the battle for brand awareness. You’ve got to exceed customer expectations. And, sometimes you’re going to be buried in last minute requests from customers with less than wonderful timing! My career […] Written by Skip Cohen June 14, 2016June 14, 2016
Business Marketing Choosing What Is Best For You “The greatest pleasure in life is doing what people say you cannot do!” Author Unknown I had a big grin on my face when I found this quote because it has been my mantra since I left Rangefinder in 2009 and started my own business. In fact, I start out almost every presentation with the […] Written by Skip Cohen May 17, 2016May 17, 2016
Business Marketing Identify Your Target Client Have you ever been to an archery shoot and watched the painstaking steps an archer follows before releasing his or her arrow? Carefully, the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his or her other arm […] Written by Lori Nordstrom May 3, 2016May 3, 2016
Business Marketing Keeping The Flame Alive “Why should I market?” is a question that many business owners ask and there is a very simple answer. In order for a flame to continue to stay lit it needs three things; fuel, oxygen and a spark. If you take one of those things away the flame goes out. Marketing creates the conditions under […] Written by Marathon Press December 16, 2015December 16, 2015
