Business Marketing What to Consider When Rebranding Your Business by Sarah Higgins, Marketing Project Manager When I first came to H&H last summer, I found a photo lab with a multi-colored, old-style logo on the side of the building. I almost turned around before the first interview. Thus, the power of branding. Branding tells the consumer so much about a company. Are you traditional, modern, […] Written by Sarah Higgins January 9, 2014January 9, 2014
Mark's Marketing Moment Marketing Make a Fresh Start in the New Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Happy New Year everyone! It’s hard to believe a new year has started and for many people that means a time for new resolutions. For many that includes, weight loss or a change of some bad habits. Speaking of changes, are you stuck with the same resolution about your business […] Written by Mark Weber January 9, 2014January 9, 2014
Business Marketing The World’s Best Business Card… Seriously! by Bruce and Josh Hudson Greetings and Happy New Year all you Photographic Entrepreneurs out there, Bruce and Josh Hudson here! With the end of 2013 and the beginning of 2014 upon us, a lot of goal setting and resolutions come to mind for everyone. For us as business owners, it’s time to reflect on […] Written by Bruce Hudson January 5, 2014January 5, 2014
Business Marketing The Importance of Education — See for Yourself at Imaging USA! There are a ton of talented photographers out there. All you have to do is Google search the word “photographers” and it’s amazing the talent you’ll find. Now put yourself in the shoes of your potential customer. Can you imagine how confusing it must be for the public to choose a photographer? Who do you […] Written by Marathon Press December 22, 2013December 22, 2013
Mark's Marketing Moment Marketing Marketing Impossible by Mark Weber, M.Photog.Cr, M.Artist, CPP Download your free copy of the Excel Goal Worksheet – http://www.marathonpress.com/lp-goal-worksheet/ Written by Mark Weber December 7, 2013December 7, 2013
Business Marketing It’s All About Cash Flow and Sometimes Cash Flow Sucks! by Bruce and Josh Hudson Let’s face it, in business it’s all about cash flow. Overhead or your monthly fixed costs relentlessly march on despite your sales volume. You’d think it would be easier – sales minus fixed and variable costs (cost of goods sold) equals profit. So you must continually generate enough cash flow […] Written by Bruce Hudson November 22, 2013November 22, 2013
Business Mark's Marketing Moment Marketing Start Planning Now For the First of the Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Now is an important time of year to start planning your marketing strategies for the new year. I know how hard it is to think beyond Thanksgiving, Christmas and New Year, but it is imperative that you have a strategy heading into the first 90 days of 2014. Chances are […] Written by Mark Weber November 8, 2013November 8, 2013
Business Marketing How to Dazzle Your Clients and Keep Them Dazzled by Linda McCarthy Over the years, I have made many mistakes as a professional photographer. Through trial and error, listening to my peers and reading about entrepreneurship (I highly recommend Book Yourself Solid, by Michael Port), I soon learned that the services I provided were not about me but about my client. Here are some of my favorite tips I have learned along the way….. […] Written by Chris Wunder October 24, 2013October 24, 2013
Business Marketing Social Media Technology 5 Ways to Use Instagram to Market Your Studio by Josh Hudson I know, don’t hate me, but yes, you have to learn the ins and outs of yet another social media tool to effectively market your photography business! It seems like every day there is some “shiny” new object that someone is peddling to you, but the same was true with websites, email marketing and the social […] Written by Josh Hudson September 10, 2013September 10, 2013
Business MAP Marketing News/Notes 4th Annual MAP Getaway: Food, Fun & Education by Mark Weber, M.Photog.Cr, M.Artist, CPP The 4th Annual MAP Getaway is over and excitement is high. I find myself wanting more and yet my brain is already on overload from all the incredible new marketing ideas we learned from three of our favorite speakers – Sarah Petty, Bruce Hudson and Melinda and Cristie Reddehase! […] Written by Mark Weber July 18, 2013July 18, 2013
