Business Inspiration Seven Tips for Easing the Frustration of Tax Season Intro by Skip Cohen There’s an incredible amount of helpful information hanging out there in cyberspace, and it’s waiting for you. Sarah Petty’s “Joy of Marketing” blog is one of the best, and if you know Sarah, she never does anything halfway! She and I once got into a small argument, (during lunch, so no […] Written by Sarah Petty May 5, 2022June 28, 2022
Business Marketing Techniques Separating Price from Products Just recently, Marathon’s Mark Weber and I recorded an upcoming podcast, and I talked about Beverly and Tim Walden’s goal always to create a memorable experience for each client. They’re not selling portraits but an entire event by working with them. Well, to Bev’s point in this recent Tuesday Tidbit, what are you doing […] Written by Beverly Walden May 3, 2022June 28, 2022
Inspiration Photo Editing Photography 10 Reasons Why It’s OK to Manipulate Your Photos What is Photo Manipulation Altering your photo in any way is a form of photo manipulation, from composite and photo painting to simple hue and lighting adjustments. Photo manipulation can be done in-camera, such as double exposure or post-editing in a dark room or digital editing software program. Photo Manipulation and editing are integral […] Written by Carly Sullens M. Artist, CPP April 28, 2022April 28, 2022
Business Inspiration Techniques When Was the Last Time You Did a Fire Drill? When I was a kid, every so often in school, we’d do a fire drill. The point was that by practicing what to do if there was a fire, we’d all be prepared. Even today, we get on a plane and listen to the safety pitch – seat belts, exit doors, life vests, oxygen masks […] Written by Skip Cohen April 26, 2022April 26, 2022
Business Inspiration Marketing Technology Must Do’s for Less Stress/Peace of Mind in the New Year Intro by Skip Cohen Well, the new year is well underway, but at the same time, we’re just coming out of the “slow season.” Wandering through the Photofocus archives I found this gem by my buddy Levi Sim. It couldn’t be more appropriate through the rest of the year, and continuity into your future as […] Written by Photofocus April 21, 2022June 28, 2022
Business Marketing Techniques The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, […] Written by Beverly Walden April 19, 2022April 19, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog: Part II – Ideas to Write About By Skip Cohen In Part, I of our podcast about building a great blog, my good buddy Mark Weber and I talked about why you need a blog, but now it’s time to give you content ideas to write about. Repeatedly I hear from photographers, “But Skip, there’s nothing going on to write […] Written by Mark Weber April 14, 2022April 14, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog – Part I Intro by Skip Cohen “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark While you can be in business today without a blog, there’s no question that a good website combined with the power of an interesting blog is going to help you […] Written by Mark Weber April 12, 2022April 12, 2022
Inspiration Photography 10 Ways to Become a More Creative Photographer Creativity is not a personal trait or talent some photographers are born with and others are not. In fact, research shows everyone can be more creative and innate talent is a weak predictor of creativity. Creativity is a learnable skill that can be enhanced through practice and hard work. By just adding ordinary tools […] Written by Carly Sullens M. Artist, CPP April 7, 2022April 7, 2022
Photography Product Info Technology Uncategorized Choosing the Right Paper for Incredible Professional Portraits One of the most common questions I get from Marathon customers is which papers I recommend for portrait images or what are my personal favorites. Being a Fine Arts Degree graduate I am a self-admitted paper junkie. I’ve not only done a lot of research on paper but I’ve even gone so far as to […] Written by Mark Weber April 5, 2022April 5, 2022
