Business Photography Uncategorized You Don’t Need a Studio to Create Portraits All Year Long – Part I of 2 Intro by Skip Cohen Sarah Petty’s Joy of Marketing blog should be required reading for every photographer in business! It’s jam-packed with great content. Sarah never slows down on giving back to the business community. Over the years, at hundreds of workshops I’ve attended, presented at, or worked on as a corporate sponsor, I’m always […] Written by Sarah Petty March 23, 2022March 25, 2022
Inspiration Marathon Marketing Moment Photography Benefits of Print Competition Intro by Skip Cohen Working together with Mark Weber on the Marathon Blog, we decided to have some fun and build a new series of short podcasts. The idea is to help you grow through our years of experience, share ideas from around the country on marketing, business and help you learn from […] Written by Mark Weber March 17, 2022March 17, 2022
Photography Technology Taking the Mystery Out of Monitor Calibration Have you ever thought about color calibration with your monitor but got confused after reading or watching a video about it? Sometimes the information can get overly technical right? All you want to do is calibrate your monitor not launch a rocket to the moon! What is Calibration? Have you ever walked into a […] Written by Mark Weber March 15, 2022March 15, 2022
Marketing Uncategorized An Old Lesson From a Hot Dog Vendor “A person who stops marketing to save money is a person who stops his clock to save time!” Henry Ford Every year or so I share the business anecdote below. I’m sharing it now because today’s challenges are making it more appropriate than ever. I keep running into photographers who are living examples of […] Written by Skip Cohen March 9, 2022March 9, 2022
Inspiration Photo Editing Photography Before You Take Another Photography Class, Take a Step Back By Carly Sullens Of all the art mediums, photography has one of the steepest learning curves. It is the most technical and requires learning multiple facets to master, which includes; camera mechanics, lighting, editing, posing and more. No matter where you are on your photography journey, there’s always something to learn. Photographers learn from […] Written by Carly Sullens M. Artist, CPP March 7, 2022March 7, 2022
Business Marketing When Others Zig – You Have to Zag Intro by Skip Cohen Going back at least 4-5 years ago, I finally got to sit in an entire day of Bev and Tim Walden’s program. In fact, it was at the Marathon summer get-together, MAP. In the past I’m always catching them on the run at a convention, and never had more than a […] Written by Beverly Walden March 2, 2022March 2, 2022
Business Do You Have a Mission Statement? Intro by Skip Cohen Over the years Photofocus.com has covered virtually every topic in imaging; from business to marketing to technology – it’s all right there at your fingertips. Wandering through their archives I found this post by Nate Tores about having a mission statement. And it hits home on one of my favorite topics […] Written by Photofocus February 28, 2022February 28, 2022
Business Marketing Continuity in Your Brand Intro by Skip Cohen When I was a kid, we had a neighbor who was a builder. It seemed like he was adding another room to the house every year. While it was pretty remarkable inside in terms of space, there was little continuity in design, and it looked terrible. On the same level, over […] Written by Beverly Walden February 23, 2022February 23, 2022
Business When Was the Last Time You Did a Fire Drill? When I was a kid, every so often in school, we’d do a fire drill. The point was that by practicing what to do if there was a fire, we’d all be prepared. Even today, we get on a plane and listen to the safety pitch – seat belts, exit doors, life vests, oxygen masks […] Written by Skip Cohen February 17, 2022February 17, 2022
Business The Importance of Being On Time Intro by Skip Cohen I heard a story many years about Tom Peters speaking at a conference for airline executives. As the story goes, he intentionally arrived 10-15 minutes late. As the audience sat there feeling indignant that their guest speaker was late, he stepped up to the microphone and said, “By all of your […] Written by Shep Hyken February 14, 2022February 14, 2022
