Business Marketing Building a Strong Foundation for the New Year The pandemic has changed everything in our lives over the last two years. But hunkering down is about your health – NOT about your business. Your website is more important than ever before, as is your blog and presence in social media. Maintaining customer contact has never been more critical – or had more potential […] Written by Skip Cohen February 9, 2022February 9, 2022
Business Going the Extra Mile “There are no traffic jams on the extra mile.” Zig Ziglar Intro by Skip Cohen There’s so much outstanding content in the archives of Photofocus.com. I found this post by Lisa Robinson from 2014 and it’s more relevant today than it was then. Covid has changed everything in our lives, mostly on the negative side, […] Written by Photofocus January 31, 2022January 31, 2022
Business Add Value, Don’t Discount! Intro by Skip Cohen Over the years I’ve seen so many photographers offer heavy discounts as well as free products they could sell in order to increase business. Obviously, there are a lot of components that go into increasing sales including brand awareness, your reputation, customer service and the quality of the products and services […] Written by Beverly Walden January 26, 2022January 26, 2022
Business Marketing The Customer Service Gap Intro by Skip Cohen “What you hope your customers will perceive as good customer service and how they perceive it are two different things.” Well, we’re officially into the slow season. You might be busy wrapping up holiday orders and last-minute additional business, but the first quarter is the time to stay active and on […] Written by Shep Hyken January 24, 2022January 24, 2022
Business Marketing Do You Offer a Legacy Program? I shared this post on my own blog before the holidays. It’s about a program you should be offering all year long! Here’s the concept: Look at the images in the photograph above. Now think about your own life a couple more generations from now. Those old black and whites above will be replaced with […] Written by Skip Cohen January 18, 2022January 18, 2022
Business A Shortcut to Accelerate Your Business Intro by Skip Cohen I know a few of you will read this recent post from Sarah Petty and feel like it’s an infomercial for a workshop she regularly does. If that’s the case, then you’re missing the point. What I love about this post from Sarah is about one of her very best ways […] Written by Sarah Petty January 10, 2022January 10, 2022
Business Inspiration Don’t Forget to Take Time to Play I recently ran this on my own blog – the concept of “recess” isn’t just for kids! This is a tough time of year for everyone in business. Your focus is on the new year, often with the attitude that being flat out is fine…you’ll get your break after the “smoke clears.” So, time to […] Written by Skip Cohen January 4, 2022December 20, 2022
Business Marketing Keep Your Clients and Build Your Business Intro by Skip Cohen Photofocus.com joins Marathon’s blog content this month. There’s so much great information in their archives and being published fresh every day! From podcasts to info about new gear, techniques, and everything in between, I’m excited to be sharing this post from their archives. As I’ve written so many times, relationship building […] Written by Photofocus January 3, 2022January 3, 2022
Business Marketing Which Customers Do You Want to Keep? Intro by Skip Cohen “Everyone, regardless of how much they spend, should feel happy, respected and appreciated.” Your greatest marketing tool is relationship building and it’s so important you do it with EVERY customer. I know there are times when you’ve also realized every customer is not necessarily a good fit. Most often that relates […] Written by Shep Hyken December 27, 2021December 27, 2021
Inspiration Techniques Back to Capturing Wonderful Weddings Intro by Skip Cohen When you start to read this recent post from Suzette Allen, your first impression is going to be that it’s an infomercial for Lumix. But that’s not my intent at all. Suzette’s a perfect example of the outlook we all need to have and share going forward. Since March of 2020, […] Written by Suzette Allen December 9, 2021December 9, 2021
