Business Inspiration Marketing It’s Better to Give than Receive Intro by Skip Cohen I know everyone is tired of hearing references to the pandemic. Still, last year’s challenges have created so many opportunities for business owners to take a leadership role in their communities. In this archived post from Shep Hyken’s blog, he hits hard on the importance of exceeding customer expectations. So what’s […] Written by Shep Hyken August 25, 2021August 25, 2021
Business Marketing Helping Your Clients with Bigger Prints Intro by Skip Cohen With a renewed sense of family over the last year, there’s a greater demand for family portraiture and, in turn, big prints. But, at the same time, people typically don’t know how to display their prints properly. I remember Michele Celentano talking about being a “full-service” photographer. She works with the […] Written by Beverly Walden August 24, 2021August 24, 2021
Business Inspiration Kicked Out of My Studio – Now What? Intro by Skip Cohen It’s funny how every photographer knows how to focus their camera, but often loses sight of focus on their business. Well, Sarah Petty keeps sharing ideas to help all of us prioritize and stay focused on what’s most important. Today’s post is part of her podcast series, which always includes a […] Written by Sarah Petty August 16, 2021August 16, 2021
Business Marketing Getting the Most Out of a Conference Some of you may think this isn’t relevant because the pandemic ended conferences and conventions. However, as things slowly come back to some level of normalcy, you’re going to start to plan those trips again. ClickCon in Chicago, WPPI in Las Vegas, Photoshop World (online), and what I think will be the biggest, IUSA in […] Written by Skip Cohen August 12, 2021August 12, 2021
Business Marketing Do Loyalty Programs Really Work? Intro by Skip Cohen If you haven’t wandered through Shep Hyken’s blog archives, what are you waiting for? There’s so much relevant information to help you build a stronger business. Coming out of the pandemic, I’ve noticed a lot of local restaurants have kicked off loyalty programs and, in the process, photographers too. But as […] Written by Shep Hyken August 9, 2021August 9, 2021
Business Marketing Your Most Important Client is Your Own Family! My mother used to use the line, “Shoemaker’s children need shoes,” about me being in the photographic industry and never getting her enough photographs of her grandchildren. I never took enough photographs! I’ve been active in the photographic industry my entire adult life, which kind of makes me a one-trick pony when it comes to career paths. […] Written by Skip Cohen August 5, 2021August 5, 2021
Business Inspiration Public Speaking: Growth Only Happens Outside Your Comfort Zone Intro by Skip Cohen So often, we think of public speaking in this industry as it relates strictly to professional photography. We’ve all been to conferences and conventions and experienced great presentations and bad, but to Chamira Young’s point in today’s post – public speaking is a great way to build your brand. You don’t […] Written by Chamira Young August 2, 2021August 2, 2021
Business Taking That Extra Step With Customers Intro by Skip Cohen As I read this post from Shep Hyken’s archives, one of my favorite quotes came to mind: There are no traffic jams along the extra mile. Roger Staubach Everyone is working hard to rebuild their business and get back on track following a year of challenges, but how are you going […] Written by Shep Hyken July 28, 2021July 28, 2021
Marketing Four Great Ideas to Build a Stronger Brand Intro by Skip Cohen Bev Walden is back with four terrific thoughts about marketing. I love pretty much everything she shares, but there are two especially important points in today’s post. Using social media: Hunkering down was about your health, not about your business. Since your very best marketing tool is relationship building, keeping in touch […] Written by Beverly Walden July 27, 2021July 27, 2021
Inspiration Lifestyle Still Standing Intro by Skip Cohen In 2012 Suzette Allen shared the photograph and post below. It’s personal and as only Suzette can share, she opened her heart. But there’s a point I wanted to make by sharing her post here on the Marathon blog. So many of you have become so clinical in your approach to […] Written by Suzette Allen July 22, 2021July 22, 2021
