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Four Great Ideas to Build a Stronger Brand

Intro by Skip Cohen Bev Walden is back with four terrific thoughts about marketing. I love pretty much everything she shares, but there are two especially important points in today’s post. Using social media: Hunkering down was about your health, not about your business. Since your very best marketing tool is relationship building, keeping in touch […]
Beverly Walden
Written by Beverly Walden July 27, 2021July 27, 2021
  1. Inspiration
  2. Lifestyle

Still Standing

Intro by Skip Cohen In 2012 Suzette Allen shared the photograph and post below. It’s personal and as only Suzette can share, she opened her heart. But there’s a point I wanted to make by sharing her post here on the Marathon blog. So many of you have become so clinical in your approach to […]
Suzette Allen
Written by Suzette Allen July 22, 2021July 22, 2021
  1. Techniques

Looking for the Shadows

Intro by Skip Cohen We don’t share a lot of technique talk here on the Marathon blog, but with life so different coming out of the pandemic, here’s an area that is so needed right now – help in your quest for creativity. Digging back through the archives of Successful-Photographer, Bob Coates’ blog, I loved […]
Bob Coates
Written by Bob Coates July 19, 2021July 19, 2021
  1. Business
  2. Lifestyle

Rebalance Your Life

Intro by Skip Cohen Bev Walden recently shared this post in her Tuesday Tidbits email blast, and it hit me hard. The last year had an impact on all of us, and for the most part, it was draining. Well, Bev’s timing couldn’t be better with her points below. It’s time to start filling our […]
Beverly Walden
Written by Beverly Walden July 7, 2021July 7, 2021
  1. Business
  2. Marketing

The Customer Experience – Your Best Marketing

Intro by Skip Cohen We all have our heroes in this industry, photographers who we follow because of their skillset, passion, and ability to excite us with their creativity. Well, when it comes to service, marketing, and building a business, Shep Hyken is one of my heroes. He’s regularly sharing precious information on his blog, […]
Shep Hyken
Written by Shep Hyken June 30, 2021June 30, 2021
  1. Business

Four Small Changes for Your Business

Intro by Skip Cohen Looking back over the years, the Internet has pretty much changed everything in my life. It’s always there, starting with the way each day begins – checking email. Now and then, there’s a gem in my inbox – that’s what happens when you’re on Sarah Petty’s mailing list. She never disappoints! […]
Sarah Petty
Written by Sarah Petty June 28, 2021June 28, 2021
  1. Business

Scaling the Wall of Authentication

Intro by Skip Cohen As you read this short post below, keep in mind that Suzette Allen wrote it eight years ago! The thing that hit me is that as much as things change, some things never change. Our phones have become permanent appendages to our bodies – almost as essential as our arms or […]
Suzette Allen
Written by Suzette Allen June 25, 2021June 25, 2021
  1. Inspiration
  2. Social Media

Creating a Community Calendar for Your Blog

I’ve shared the idea as a content topic in posts about blogging, but never in any detail. Well, there are more people online these days than at any time in history. With everyone hunkered down, the pandemic left cyberspace as the one place to travel and not worry about social distancing or our health. To […]
Skip Cohen
Written by Skip Cohen June 21, 2021June 21, 2021
  1. Marketing

The Top Eleven Marketing Mistakes Made by Photographers – Part Two

Intro by Skip Cohen It’s time for the second half of Sarah Petty’s list of top mistakes photographers make when it comes to building their business. My favorite in this post is about your database. Everyone is always talking about the need to find new clients, but so many of you are sitting on a […]
Sarah Petty
Written by Sarah Petty June 16, 2021June 16, 2021
  1. Marketing

The Top Eleven Marketing Mistakes Made by Photographers – Part One

Intro by Skip Cohen I’ve repeatedly written about how much great information there is available to you on the Internet. It’s FREE, and it’s in the archives of so many great writers, educators, and business people we all respect. Scrolling through Sarah Petty’s archives in her Joy of Marketing blog, I came across this gem. […]
Sarah Petty
Written by Sarah Petty June 14, 2021June 14, 2021

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