Business Marketing Building a Prestige Brand Intro by Skip Cohen People rarely buy what they need – they buy what they want. Seth Godin When I read this week’s “Tuesday Tidbits” post from Bev Walden, I immediately thought about the quote above from Seth Godin. It’s pretty much the definition of luxury/prestige goods and services in just about any business. A […] Written by Beverly Walden February 10, 2021February 10, 2021
Business Marketing Going the Extra Mile Into by Skip Cohen While the pandemic has changed everything in business and so many different aspects of our lives, it’s also allowed you to demonstrate why you’re a consumer’s very best choice. The pandemic may have changed how we have to run our businesses, but nothing has changed when it comes to excellent service. […] Written by Bob Coates February 9, 2021February 9, 2021
Business Marketing Building a Better Bio Intro by Skip Cohen One spin-off benefit of the pandemic is time. It’s that one commodity we never have enough of, and right now, it would be the slow season, with or without the virus. That means it’s the perfect time to do some house-cleaning and know off a few projects to make your presence […] Written by Chamira Young February 3, 2021February 3, 2021
Inspiration Lifestyle Your Family – Do Shoemaker’s Children Need Shoes? A few weeks ago I shared this post on my own blog. It’s short, but if a picture’s really worth a thousand words, then it speaks volumes about an opportunity most of you are missing with your own family. If there’s one thing the pandemic has given us, beyond the challenges and frustrations of the […] Written by Skip Cohen February 1, 2021February 1, 2021
Inspiration Lifestyle Self-Care Tips Through the Pandemic Intro by Skip Cohen It’s excellent news; the vaccine has been released. At least with the start of the new year, there’s a little light at the end of the tunnel. But returning to “normal” is a long way off. So, while it’s definitely good news, the stress and pressure of running a business aren’t […] Written by Sarah Petty January 27, 2021January 27, 2021
Business MAKE IT EASY TO BUY FROM YOU! Intro by Skip Cohen Ever since I started doing website analysis for professional photographers, there’s one rule that’s continuously violated. Too many of you make it hard for your audience to buy from you. You make them mine for the information you want them to pay the most attention to. The result is you’re offering […] Written by Beverly Walden January 25, 2021January 25, 2021
Inspiration Techniques Missing the Right Point of Focus? Every Sunday, on my own blog, I go off the topic of business and marketing. It’s the one day of the week I share whatever it is I’m feeling. Sometimes I hit one out of the park; other times, I miss the ball completely. I recently shared this post and got some nice feedback. Based […] Written by Skip Cohen January 21, 2021January 21, 2021
Business Inspiration Zero In On the Opportunities Intro by Skip Cohen It seems like years ago that Corona was just a great beer and words like “pandemic” and “hunkered down” were rarely in our daily vocabulary, Suzette Allen wrote this short post in 2013, but I found it so relevant to the state of our industry and most businesses today. While the […] Written by Suzette Allen January 14, 2021January 14, 2021
Business Inspiration Photographers with Kids – Great Online Educational Resources Intro by Skip Cohen Sarah Petty and her team are a nonstop machine when it comes to support for photographers. They never slow down, and this post she shared not too long ago is perfect for photographers with kids at home during the pandemic. Each resource is a clickable link for something new to do […] Written by Sarah Petty January 12, 2021January 12, 2021
Business There’s Plenty of Room for Growth – It’s Waiting Outside Your Comfort Zone Every now and then I share a post on my own blog that simply, because of the topic, deserves to be shared in other places. I don’t think there’s ever been a more difficult time for photographers than right now. Business is tough, but it’s still out there. The challenge is how are you going […] Written by Skip Cohen January 4, 2021January 4, 2021
