Business Marketing Are You Ready for this Year’s Holiday Season – Part I A few weeks ago, on my own blog, I started a series called “The Road to Seasonality.” Well, now is the time for you to be pulling together your plans for the fourth quarter of 2021! See what you think of some of the ideas. Blog Content: If you’ve got a blog, it’s the perfect vehicle […] Written by Skip Cohen September 20, 2021September 20, 2021
Business Inspiration How’s Your “Showroom?” Intro by Skip Cohen Once again, Bev Walden knocks it out of the park with this recent Tuesday Tidbit about your facility. So take a second and look around – while we always talk about your website, what’s your actual location like? I remember visiting Bambi Cantrell’s home studio many years ago. She had a […] Written by Beverly Walden September 16, 2021September 16, 2021
Business Embarrassed by How Little You Make in Photography? Intro by Skip Cohen I’ve been active in the photographic industry my entire adult life. If there’s one common theme I’ve heard over and again from photographers is the challenge of how much to charge. Plus, you’re panic-stricken when it comes to turning down a client, even when what they want to pay is far […] Written by Sarah Petty September 8, 2021September 8, 2021
Business Inspiration Looking Past the Challenges Looking Past the Challenges “If you want to knock down the wall between you and the life of your dreams, it’s best to do it one brick at a time.” Paul McKenna Since the pandemic hit we’ve all felt the impact of changes in business and our lives. Well, there’s a greater sense of family […] Written by Skip Cohen September 2, 2021September 2, 2021
Business Inspiration Marketing It’s Better to Give than Receive Intro by Skip Cohen I know everyone is tired of hearing references to the pandemic. Still, last year’s challenges have created so many opportunities for business owners to take a leadership role in their communities. In this archived post from Shep Hyken’s blog, he hits hard on the importance of exceeding customer expectations. So what’s […] Written by Shep Hyken August 25, 2021August 25, 2021
Business Marketing Helping Your Clients with Bigger Prints Intro by Skip Cohen With a renewed sense of family over the last year, there’s a greater demand for family portraiture and, in turn, big prints. But, at the same time, people typically don’t know how to display their prints properly. I remember Michele Celentano talking about being a “full-service” photographer. She works with the […] Written by Beverly Walden August 24, 2021August 24, 2021
Business Inspiration Kicked Out of My Studio – Now What? Intro by Skip Cohen It’s funny how every photographer knows how to focus their camera, but often loses sight of focus on their business. Well, Sarah Petty keeps sharing ideas to help all of us prioritize and stay focused on what’s most important. Today’s post is part of her podcast series, which always includes a […] Written by Sarah Petty August 16, 2021August 16, 2021
Business Marketing Getting the Most Out of a Conference Some of you may think this isn’t relevant because the pandemic ended conferences and conventions. However, as things slowly come back to some level of normalcy, you’re going to start to plan those trips again. ClickCon in Chicago, WPPI in Las Vegas, Photoshop World (online), and what I think will be the biggest, IUSA in […] Written by Skip Cohen August 12, 2021August 12, 2021
Business Marketing Do Loyalty Programs Really Work? Intro by Skip Cohen If you haven’t wandered through Shep Hyken’s blog archives, what are you waiting for? There’s so much relevant information to help you build a stronger business. Coming out of the pandemic, I’ve noticed a lot of local restaurants have kicked off loyalty programs and, in the process, photographers too. But as […] Written by Shep Hyken August 9, 2021August 9, 2021
Business Marketing Your Most Important Client is Your Own Family! My mother used to use the line, “Shoemaker’s children need shoes,” about me being in the photographic industry and never getting her enough photographs of her grandchildren. I never took enough photographs! I’ve been active in the photographic industry my entire adult life, which kind of makes me a one-trick pony when it comes to career paths. […] Written by Skip Cohen August 5, 2021August 5, 2021
