Business Inspiration All You Have to Do is Listen Intro by Skip Cohen I love this recent post shared by my good buddy Bryan Caporicci. Many of you spend so much time looking for techniques to make your images different and raise the bar on your skill set. Well, as Bryan points out, the greatest tool you have is your ability to listen to […] Written by Bryan Caporicci June 25, 2019June 25, 2019
Business Marketing Top 5 Reasons You Need to Send Direct Mail to High School Seniors Summer is here along with another class of high school seniors. Now is the time to get your high school senior marketing ready to go. Here are the top 5 reasons to include direct mail as one of the tools in your marketing plan: 1. In an article written by DMR (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/) 79% of households say […] Written by Mark Weber June 20, 2019June 20, 2019
Business New Photographer or Seasoned Pro – Five Points for Success Intro by Skip Cohen In 2013 I launched a new blog, Skip Cohen University. The play on the word “university” is purely anecdotal, but it gave us some fun things to help create content and a platform for online education. We created a faculty, that continues to grow. One of those early photographers I asked […] Written by Lori Nordstrom June 17, 2019June 17, 2019
Business Techniques Technology Great Gear Doesn’t Make Great Artists! Intro by Skip Cohen In this post from Chamira Young’s archives, she hits on one of my favorite topics – dealing with all you gear-hounds out there! Over the years, I’ve met so many “if only” photographers. You know the profile, they’re continually blaming their lack of great images on not having the best gear […] Written by Chamira Young June 12, 2019June 12, 2019
Marketing Social Media Ideas to Help You Build a Better Blog “If people like you they will listen to you, but if they trust you they’ll do business with you.” Zig Ziglar So many of you have blogs, but waste your time making them extensions of your galleries. A great blog is about building a community, and in turn, sharing content with your readers that they’re […] Written by Skip Cohen June 10, 2019June 10, 2019
Inspiration Techniques Nothing Beats Hands-on Education Intro by Skip Cohen Suzette shared this post a long time back, but nothing has changed, and her thoughts have no expiration date! Nothing beats hands-on education. There’s plenty of great content on the Internet. In fact, I share videos from various manufacturers and short tips all the time on the SCU blog, but when […] Written by Suzette Allen June 5, 2019June 5, 2019
Inspiration Lifestyle Your Ego: Undermining or Supportive? Your Ego: Undermining or Supportive? Intro by Skip Cohen We don’t usually get into the self-help side of our lives very often on the Marathon blog, but I loved this past post from my buddy Rob Nowell. We typically think of “ego” as it relates to arrogance, but as Rob points out, there are so […] Written by Robert Nowell June 3, 2019June 3, 2019
Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
