Business Marketing Great Tips for Studios on the Move Intro by Skip Cohen I love this post from Sarah Petty’s archives at the Joy of Marketing blog. Sarah shares six great tips to make sure your clients know your studio is moving. But as I read it, I realized a lot of what she’s sharing is simply great marketing for any business. According to […] Written by Sarah Petty January 13, 2020January 13, 2020
Business Marketing Building Blocks for the New Year! It’s what most of you call the “slow season,” but that doesn’t mean it should be slow for you! Yes, it’s a time when business in most parts of the country is down, and revenue is low, but it’s also the perfect time to do a little house-cleaning. As you’re taking a little time to […] Written by Skip Cohen January 7, 2020January 7, 2020
Business Marketing Target Marketing to Build Long-Term Success Intro by Skip Cohen If Walden Coaching isn’t on your radar, it’s time you made a change. Beverly and Tim Walden are artists, photographers, educators and most important walk the talk with everything they teach/coach in marketing. Based out of Louisville, KY they’ve built a successful business of loyal clients. As Tim once told me […] Written by Beverly Walden December 30, 2019December 30, 2019
Business Marketing Listening to the Market “Don’t find customers for your products, find products for your customers.” Seth Godin Volumes have been written about marketing, consumer trends, price-points, seasonality, targeting your audience, demographics, social media, branding, and the list goes on and on. Seriously, if you started reading every book that’s ever been written on the topics, you’d never get your […] Written by Skip Cohen December 23, 2019December 23, 2019
Techniques Getting the Most Out of Window Light Intro by Skip Cohen I know we don’t usually share a lot of technique tips here in the Marathon blog, but so often, I run across something that’s simply an outstanding “how-to” reminder. Suzette shared this on her blog a few weeks back, and there’s so much to it. We’re down to the fourth quarter, […] Written by Suzette Allen December 18, 2019December 18, 2019
Business How’s Your Pricing for Senior Photography Sessions? Intro by Skip Cohen It’s that time of year, and for any of you involved with high school seniors, now’s the time to be recruiting for your senior rep/ambassador program. But recruiting and building a stable senior business is only part of the challenge. Besides developing your skillset and product/services line, being a great artist […] Written by Sarah Petty December 16, 2019December 16, 2019
Business Looking Forward It’s the fourth quarter, and hopefully, everyone is flat out working on holiday orders and a strong finish for 2019. You’re busy, and there doesn’t seem to be any time to think about the new year. Yet, *poof* before you know it, the new year will have kicked off, and many of you will be […] Written by Skip Cohen December 12, 2019December 12, 2019
Business Inspiration Marketing Staying Focused and Hanging on Tight Intro by Skip Cohen Suzette Allen and I have known each other for a lot of years, but it’s only in the last four or so that we became good friends. It’s all the result of finding quality time together and going beyond business meetings and those quick conversations we all have at conventions. In […] Written by Suzette Allen December 5, 2019December 5, 2019
Business Taking the Fear Out of Sales Intro by Skip Cohen It’s another excellent post from the Sprouting Photographer archives. This time Rob Nowell joins us with a terrific look at getting fear out of the selling scenario. At every conference, one of the most popular business programs is always about selling and especially closing the sale. So many photographers are afraid […] Written by Robert Nowell December 2, 2019December 2, 2019
Business Marketing Standing Out in the Market – Part Two Intro by Skip Cohen This is the second part of Bryan Caporicci’s post to help you think through things you can do to stand out in the marketplace. But unlike the first half of this two-part post, Bryan’s moving away from online and into the offline space. Building your brand is about both your online […] Written by Bryan Caporicci November 27, 2019November 27, 2019
