Business Marketing The Second Reason You Don’t Have More Clients Intro by Skip Cohen Nicole Begley is back and today’s post is all about marketing. To her point, social media is only one vehicle, and you’ve got to expand your reach through every opportunity. For example, at the same time you’re doing an email blast, do a direct mail piece. An oversized postcard is […] Written by Nicole Begley March 4, 2019March 4, 2019
Business Marketing The First Reason You Don’t Have More Clients Intro by Skip Cohen This is going to be a three-part post, so stay tuned for the second and third reasons your business might not be as strong as you hoped it would be. I completely agree with her point about pricing, but my pet peeve when I’m doing website reviews relates to the quality […] Written by Nicole Begley February 27, 2019February 27, 2019
Business Inspiration Photography? It’s Not a Real Job Intro by Skip Cohen I’m always amazed at the number of photographers I meet who are still fighting battles with family and friends over their career choice. And, while most of you are established and confident in your journey as an artist and business owner, I loved this archived post from Chamira Young. The truth […] Written by Chamira Young February 25, 2019February 25, 2019
Business How Flexibility Can Hurt Your Business Intro by Skip Cohen There’s so much great content in Nicole Begley’s archives, and today’s post is a perfect example. So often photographers want to be as flexible as they can be, especially in bringing in new clients. There’s nothing wrong in being accommodating, but to Nicole’s point, there’s something to be said about highlighting […] Written by Nicole Begley February 21, 2019February 21, 2019
Business Techniques You’re Only as Good as Your Willingness to Keep Learning “When you reach the top, keep climbing!” It’s an old proverb, but it’s the way I’ve seen great photographers in our industry stay focused. They never slow down and never stop trying to learn something new. The first book I wrote was with Don Blair, Don Blair’s Guide to Posing and Lighting Body Parts. It […] Written by Skip Cohen February 18, 2019February 18, 2019
Business Building Your Business – One Bottle of Water at a Time Intro by Skip Cohen Nicole Begley’s archives never disappoint me. She’s hitting on two simple concepts, exceeding client expectations and making yourself habit-forming. It couldn’t be easier to understand and even easier to implement. Years ago I remember Bambi Cantrell talking about doing wedding premier sessions in her home. Long before it was easy to […] Written by Nicole Begley February 13, 2019February 13, 2019
Business Photo Editing Techniques Is Your Business Dying a Digital Death? Intro by Skip Cohen I was taking a scroll through Chamira Young’s archives when I came across this post. At first, I wasn’t going to read it, because it seemed so out of date with the current trends. Well, I took the time and gave it a look and realized it was perfect for today’s […] Written by Chamira Young February 11, 2019February 11, 2019
Business There’s No Such Thing as the “Slow Season” Every year I start out writing the same thing – reminding you of the potential you have RIGHT NOW to build a stronger business. Look, I get it, January rolls around, and everyone convinces themselves it’s the slow season. So, there’s nothing to do until business picks up and the revenue stream along with it. […] Written by Skip Cohen February 6, 2019February 6, 2019
Inspiration Lifestyle Sometimes You Just Need to Rant – Part Two Intro by Skip Cohen In Michele Celentano’s previous post, she shared a great rant about one of the biggest challenges in photography – working with people who don’t like being photographed. But now, take it one step further and recognize that too often the person who doesn’t like being photographed is YOU – the photographer. […] Written by Michele Celentano February 4, 2019February 4, 2019
Inspiration Lifestyle Sometimes You Just Need to Rant – Part One Intro by Skip Cohen The best thing about this industry has little to do with photography, but the friendships that come out of everyone’s love for the craft. Well, Michele Celentano is one of those friends who’s love for the craft can’t be topped. Wandering through her archives, she wrote this rant in 2014 and […] Written by Michele Celentano January 30, 2019January 30, 2019
