Business Marketing 13 Outstanding Marketing Ideas to Build Your Photography Business Intro by Skip Cohen There’s so much great content in this short video from Sarah Petty, and for many of you it could be life-changing, or at the very least business changing. While the focus is primarily on a portrait business, just about each tip applies to any specialty and in fact, any small business! […] Written by Sarah Petty October 29, 2018October 29, 2018
Business Finding a Good Accountant If you’re familiar with right brain vs left brain, then you know that we’re all heavier on one side than the other. And, regardless of information over the last few years that seems to challenge some aspects of the concept, I still believe in it and went through the analysis process at Polaroid many years […] Written by Justin & Mary Marantz October 24, 2018October 24, 2018
Charities Marketing Finding Non-profits that Fit With Your Style of Community Involvement Along with the sales seasonality of the fourth quarter comes a long list of opportunities for you to get involved in your community. In fact, it’s one of the very best ways to build your reputation and brand. Years ago I heard Jay Conrad Levinson, the father of guerrilla marketing, speak at what used to be […] Written by Skip Cohen October 22, 2018October 22, 2018
Marketing Marketing to ANYone! *Image Credit: Bryan Caporicci Intro by Skip Cohen Wandering through my good buddy Bryan Caporicci’s blog posts at SproutingPhotographer.com I came across these tips and loved the concept for several reasons. First, I love the way Bryan writes – always to the point and sharing great how-to content. Second, his tips for marketing, anything […] Written by Bryan Caporicci October 17, 2018October 17, 2018
Business Inspiration My Word Intro by Skip Cohen I love this post from Justin and Mary Marantz’s archives for a couple of reasons. First, Mary’s always on point when it comes to keeping it light and fun. Second, and maybe more important for all of us are topics that keep your readers engaged. Think about what Mary’s sharing here. […] Written by Justin & Mary Marantz October 10, 2018October 10, 2018
Business Taking Responsibility for Your Journey Ever talk with a photographer who’s all doom and gloom? They’re not just a pessimist, but they blame everything that’s wrong with their business and their lives on everybody else. They take absolutely no responsibility for the journey they’ve been on or the choices they’ve made. If business is down, they blame the economy, their […] Written by Skip Cohen October 8, 2018October 8, 2018
Business Marketing Publicity and Marketing in the Fourth Quarter Intro by Skip Cohen Talking about publicity isn’t a new topic for my good buddy Bob Coates. In fact, we’ve shared three other posts previously on a similar topic. And, in looking through his archives, I ran across another post about marketing and publicity. It’s October and we’re into the seasonality of the fourth quarter. […] Written by Bob Coates October 3, 2018October 3, 2018
Inspiration Lifestyle Memorable Mugs and the Art of Being Quirky Intro by Skip Cohen As I’ve shared so many times before, taking a scroll through the archives of great blogs you’ll find so much terrific content. Often, on a visit to Suzette Allen’s blogs, I’ll find little nuggets of wisdom that just make me smile. This short post, in particular, brought back a lot of […] Written by Suzette Allen October 1, 2018October 1, 2018
Inspiration Lifestyle Photo Editing Techniques “Act as if your grandmother’s watching!” It’s become one of my most favorite quotes, and I love the fact that it’s from a good buddy, Levi Sim. I first heard him use it at the TAP Conference several years ago. He was talking about how we all interact. Since then it’s come up dozens of times, and I’ve used it in […] Written by Skip Cohen September 26, 2018September 26, 2018
Inspiration Techniques Fun Shooting With Continuous Lights Intro by Skip Cohen There’s so much great content on the Internet if you look in the right places. I found this post and the short video in Suzette Allen’s archives. And, while it’s three years old, it’s the perfect reminder that everyday technology is bringing artists new creative tools. It’s also important to remember […] Written by Suzette Allen September 24, 2018September 24, 2018