Business Should You Hire an Additional Employee? Intro by Skip Cohen I ran across this very short post in Sarah Petty’s archives, which also had a link to an online resource, but it was no longer active. However, her point about hiring is perfect for this time of year, as many of you anticipate business ramping up. Well, I started thinking about […] Written by Sarah Petty March 26, 2018March 26, 2018
Inspiration Lifestyle Comfort Zones Intro by Skip Cohen It’s time to welcome a new member to Marathon’s blog family, Suzette Allen. She’s a photographer, videographer, writer, educator and a great friend to so many of us in the industry. She’s also considered the Queen of Hybrid, pushing all of us to be more creative in our slideshows and be […] Written by Suzette Allen March 19, 2018March 19, 2018
Business One Trait That Makes a Great Salesperson Intro by Skip Cohen As Spring Seasonality, one of the busiest times of year, starts to ramp up I ran across this gem in Beverly Walden’s archives. You’re working hard to create the finest images of your career thus far, but it means little if you can’t sell your services and in turn your photographs. […] Written by Beverly Walden March 14, 2018March 14, 2018
Business Charities Making a Charitable Donation of Your Services? What Part is Tax Deductible? Intro by Skip Cohen There’s so much great content on the Internet, often hiding in the archives of some of the most respected artists in the industry. I found this in Nicole Begley’s archives for her “Hair of the Dog” blog. The timing is perfect. We’re right in the heat of tax season and […] Written by Nicole Begley March 7, 2018March 7, 2018
Business The Perfect Time to Do a Business Plan – NOW! The Perfect Time to Do a Business Plan – NOW! Intro by Skip Cohen The Joy of Marketing is Sarah Petty’s blog and it’s filled with great content. I discovered another gem recently while taking a scroll through her archives. For most of you it’s still “slow season,” but as I’ve written so many times […] Written by Sarah Petty March 5, 2018March 5, 2018
Techniques What’s the Best Lens for Pet Photography? Intro by Skip Cohen This is a very different post from what we normally share on the Marathon Blog, but it’s so loaded with great content and tips. Nicole Begley’s blog, Hair of the Dog, is all about pet photography. There’s a lot of great content, all timeless in its relevance to helping you become […] Written by Nicole Begley February 28, 2018February 28, 2018
Business Stop Quoting and Start Qualifying Intro by Skip Cohen Beverly Walden’s topic today couldn’t be more appropriate for this time of year. It’s the slow season and the perfect time for you to think about so many different aspects of your business, especially how you answer questions about the costs of your services and products. Business is going to start […] Written by Beverly Walden February 26, 2018February 26, 2018
Business Marketing Spring Seasonality is Right Around the Corner By Skip Cohen It’s the slow time for most photographers right now, at least regarding shooting, especially in the wedding and portrait specialties. However, that doesn’t mean it has to be the slow time for planning ways to build a stronger business. It’s time to be thinking about the upcoming seasonality. Think about the […] Written by Skip Cohen February 21, 2018February 21, 2018
Business Marketing Making Clients Happy and Building Loyalty Intro by Skip Cohen Beverly Walden is back and sharing one of my most favorite topics – creating customer loyalty. I also love the way Beverly wrote it in the first person, giving you the client’s perspective. Keeping clients happy and building loyalty is all about relationship building and exceeding expectations. In the same way, […] Written by Beverly Walden February 19, 2018February 19, 2018
Business Planting Business Seeds for the Year Ahead Intro by Skip Cohen In wandering through the archives of SproutingPhotographer.com, I came across this post by Bryan Caporicci, and it’s perfect to share right now. In fact, it’s more than perfect; it should be mandatory for many of you to read. When Bryan wrote it, he was in the middle of the busy season, […] Written by Bryan Caporicci February 14, 2018February 14, 2018
