Business Designing a Killer Customer Experience for Your Photography Business Intro by Skip Cohen So many of you have worked hard to build a strong skill set and capture/create stunning images. While the quality of your work is without question a key to success, relationship building and designing an experience for each client is what keeps them coming back! Even better it’s what puts more […] Written by Bryan Caporicci August 10, 2017August 10, 2017
Marketing Social Media Soft-sell Marketing on Your Blog Intro by Skip Cohen As the fourth quarter approaches, it seems timely to get you thinking about another aspect of using your blog for marketing, but with an incredibly soft-sell approach. Take the time to read this post from Mary Marantz. While it’s over three years old, the message is timeless. She’s saying goodbye to the […] Written by Justin & Mary Marantz August 7, 2017August 7, 2017
Business Lifestyle Marketing How Long Do You Take to Make Decisions? There have been a few challenges recently that got me thinking about how long it takes some people and companies to make decisions. I’m not suggesting you need to jump into everything without research, but so often people use the process of decision-making as an excuse for being short on business sense. Years ago, before […] Written by Skip Cohen August 2, 2017August 2, 2017
Techniques Learning to See the Light Intro by Skip Cohen Most of the time we’re sharing content here on the Marathon blog to help you with marketing and the business of photography, but every now and then I find a gem to share on technique. In this post from Bob Coates he shares a terrific lesson in lighting, and regardless of […] Written by Bob Coates July 31, 2017July 31, 2017
Business Marketing Create a Need For Your Photography Intro by Skip Cohen Many years ago, back in my Polaroid days, we had a guest speaker at a meeting. His name was Ed Foreman, and he truly left a message that’s stayed with me all these years. “If I can see the world through my client’s eyes, then I can sell my client what […] Written by Mark Weber July 26, 2017July 26, 2017
Business Marketing To Blog or Not to Blog Intro by Skip Cohen You shouldn’t be in business today without a website. And, I’m convinced everyone should have a blog. Now, before a few of you start rolling your eyes here’s why: Your website is about what you sell, but your blog is about what’s in your heart. The two work together and help […] Written by Sarah Petty July 24, 2017July 24, 2017
Business Photo Editing Product Info School Photography Technology Introducing New XTractions HYBRID – An Alternative to Green Screen School Photographers, Marathon’s new XTractions HYBRID post-production services can save you 50% or more on your Green Screen image processing this Fall. Here’s how it works: First, you don’t need to photograph with green screen for your traditional underclass head-and-shoulders program this Fall to still get premium background options. Instead, choose to use one of […] Written by Marathon Press July 13, 2017July 13, 2017
Business Product Info School Photography Now’s a Great Time to Book New Yearbook Business Why? Because many schools were dissatisfied with the quality, service and delivery they received from their yearbook company this past May and June, and want to change providers for the new school year. You can solve their headaches by offering to bundle both your school photography services and yearbook publishing through Marathon Press as one […] Written by Marathon Press July 13, 2017July 13, 2017
Business Product Info School Photography Youth Sports League Photographers – Need a Competitive Edge to Book More Business? Marathon’s Sports Bag Tag program may be the answer. Here’s how it works: Close the deal by offering a FREE sports portrait bag tag with the purchase of any of your packages. This is a $5 retail value, but it costs you only .50 – .75 each depending on which packaging you offer. The Leagues […] Written by Marathon Press July 13, 2017July 13, 2017
Business Are You Guilty of Brand Failure? Intro by Skip Cohen Sarah Petty shared this post a long time back and it got me thinking about the brand so many of you are working hard to build. For many of you there simply is no continuity. Sarah wrote: “Everything about your business is part of your brand…” Today that goes far beyond […] Written by Sarah Petty July 13, 2017July 13, 2017
