Business Are You Guilty of Brand Failure? Intro by Skip Cohen Sarah Petty shared this post a long time back and it got me thinking about the brand so many of you are working hard to build. For many of you there simply is no continuity. Sarah wrote: “Everything about your business is part of your brand…” Today that goes far beyond […] Written by Sarah Petty July 13, 2017July 13, 2017
Inspiration Techniques Print Competition – Success and Building Your Skill Set Intro by Skip Cohen Years ago I entered my first print for competition. It was at WPPI and I only entered one print. The judging was open to the public, so that Saturday morning when I knew my print was likely to be judged, I wandered into the room and quietly sat down in the […] Written by Bob Coates July 10, 2017July 10, 2017
Techniques Improvising When You Don’t Have a Lighting Modifier Intro by Skip Cohen A few years back Justin and Mary Marantz started a series of short technique posts called “Pancake Sessions.” They’re short, easy to understand and tie back to some of the techniques that have helped make them two of the industry’s best educators and wedding artists. I’m convinced that wedding photographers, more […] Written by Justin & Mary Marantz July 5, 2017July 5, 2017
Business Marketing Direct Mail – Back With a Vengeance Years ago the only way we had to reach consumers was through the post office. Then, along came the Internet and email. Suddenly email was the cure-all and billed as the snake oil of the 21st century for large scale communicating. For minimal cost, you could contact thousands of people. It was cheap, but today […] Written by Skip Cohen July 3, 2017July 3, 2017
Business Consistency Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client. These artists have worked hard to capture and create some stunning images and then deliver them in the equivalent of a lunch bag! Here’s my point – this is a […] Written by Sarah Petty June 28, 2017June 28, 2017
Business Holidays Lifestyle Planning a Vacation – the Five-Week Plan Intro by Skip Cohen One of the biggest challenges of being a business owner is taking time off. All of us at some point wind up in the same boat – believing we just can’t take a vacation. I’m not talking about a long weekend or one day here and there, but a true uninterrupted-don’t-think-about-work […] Written by Bryan Caporicci June 26, 2017June 26, 2017
Business Inspiration Pet Photography – At the Top of the List Intro by Skip Cohen Several years ago Tamara Lackey published a blog post about her family’s experience with a new puppy. The short post is below. It’s the perfect reminder of the role pets play in our lives, but like the old expression about the shoemaker’s children needing shoes, so many photographers forget to share […] Written by Tamara Lackey June 19, 2017June 19, 2017
Inspiration Techniques Never Stop Building Your Skill Set Intro by Skip Cohen Five years ago Michele Celentano got up to speak to a group of photographers at an SCU boot camp we held in Las Vegas. She looked around the room, was quiet for a second and then said, “Twenty years ago I was sitting right where you are and wondering how long […] Written by Michele Celentano June 14, 2017June 14, 2017
Business Marketing The Power of a Hand-Written Note I was reading one of my old favorites recently, The Book of Awesome. Written by Neil Pasricha, it’s a series of simple awesome events, products and stuff we too often don’t experience anymore. Many of the things are events we’ve all forgotten about, like one of my favorites, “Getting something with actual handwriting on it […] Written by Skip Cohen June 12, 2017June 12, 2017
Business Marketing How to Ask for Referrals – Part II Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […] Written by Bryan Caporicci June 7, 2017June 7, 2017
